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Are Beauty Gurus Out Of Touch?

23 June, 2023 - 08:11am by - Head Pixie | 8 Comments

by BR Amelia

I love watching beauty gurus. They're fun, they're sassy, they'll try looks that I wouldn't in a million years. Fabulous looks, featuring all the colours of the rainbow. Beauty gurus are bold. They're outrageous. They're trendsetters. But...are they out of touch?

You see, recently I've noticed there are trends and cosmetics that the beauty gurus I watch adore, and it seems like every video they're promoting the same style, the same form of application, the same product; creating looks that I've not seen emulated in the real world. 

It's got me thinking... is it me? Am I too basic? Are other beauties embracing the beauty guru's recommendations? So what are these looks, these products that have me flummoxed? Read on...

Duochrome Eyeshadow

Whenever I see a swatch of a duochrome eyeshadow, my inner-magpie flaps its wings and oohs and aahs. Naturally, I had to buy a palette that contained one, and the result was... disappointing. With a green to pink shift, it looked dark on my eye. Too dark. And... strange. Out of place. As quickly as I applied it, I removed it, never to wear it again.

Would I try a lighter duochrome eyeshadow? I want to say yes, but honestly, I just think for me it's too bold to be beautiful.

Rainbow Eyeshadow

As regular readers of Beauty Review know, we're all about you doing you. What you put on your face is perfectly wonderful. Still, I have to wonder... is anyone going full rainbow? I see so many beauty gurus regularly digging into bright and beautiful palettes, creating intricate, eye-catching looks, but are they being replicated by the masses? Or is the proliferation of rainbow eyeshadow palettes being bought by makeup artists and beauty gurus only?

Graphic Eyeliner

I own two shades of eyeliner - black and brown. I once tried a forest green, but it felt too dramatic. Yes, I'm that basic. But am I alone in that? Day after day, I'm seeing the gurus take bright pink, blue or yellow eyeliners, and using them create graphic eyeliner looks on their brow bones, under their eyes, around the inner corners. Inspirational? Yes. Realistic? I'm not so sure...

Lip Products Galore

What I would give to see what lip liner, topped with a base lipstick, topped with a lighter lipstick in the centre, topped with a gloss, and maybe a shimmery gloss on top for good measure, looks like in real life, minus the studio lighting, minus the filters. Is it a thick and heavy mess? Does it look good? Does it look blended? I mean, sure, I could try it myself, but who has the time to put that level of effort into your lips, when a quick swipe does the trick? 

Ditto Brow Products

If you were to believe the beauty gurus, Instagram brows are still a thing. Pomade, pencil, powder, gel - they're loading their bushy (or not so bushy) beetles up. I can understand two products - maybe a pencil and gel. But three or four feels a touch over the top. 

At the end of the day, I love that makeup brings them joy. I adore that it is a source of creativity. And I've nothing against it, as my screen time stats show. In fact, I'm a touch obsessed with watching people create art on their faces, but is anyone else outside of Beauty Land doing it? Are you?

So, do you feel beauty gurus are out of touch with the regular beauty lover? Do you use the products they so often promote? Or are you as much of a Basic Betty as I am? Get chatting below!

Are Beauty Gurus Out Of Touch?


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Comments

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1st July, 2023

I don't watch them anymore, I really only watch the Kardashians being glammed which is interesting in itself.

30th June, 2023

Fun to watch but that's where it ends for me,I prefer to stick to the shades and techniques I have always used because that's what works for me,subtle and in more nude shades to bring out my blue eyes more.

30th June, 2023

Love to see people being creative with looks and different styles, unfortunately l dont always have time to do those looks or even the skill ! Love the French chic , classic , and romantic looks , but most days it's a simple classic look for me .

29th June, 2023

This article is so good! I couldn’t agree more.

I’ve been put off one of my favourite YouTubers recently because he considers neutral palettes or looks to be ‘’boring.’’ It made me think ‘I must be boring then, because that’s all I wear.’ Definitely no need to be making others feel ashamed for wanting to look pretty and comfortable with a look you know is guaranteed to be flattering rather than taking a risk on a bold internet trend that will quickly become outdated.

28th June, 2023

To be honest I find many "guru" false and just pushing an item they're getting paid to promote. In regards to bright coloured eyeliner, go watch the NZ soap GLOSS there you'll see rainbow eyeshadows combined and coloured eyeliner. However I do wear a green eyeliner as I read years ago you should have a similar eyeliner to your eyes to make your eyes pop and you know what it does!

I wouldn't follow their creativity mainly because I'm a teacher of students aged 11-13, they will happily point out if I look ridiculous lol

28th June, 2023

I think for many makeup looks are like art, not exactly wearable or possible to realistically create on a day-to-day basis. However like with the duo-chromes, some makeup looks best in studio lighting and not every day. I've also heard the beauty community calling certain palettes boring but then you find them to be top sellers on Sephora because the average everyday person won't be reaching for bright blues and greens but the boring browns, taupes, beiges, pinks, and mauves. So in some ways they are a bit out of touch especially when they create "everyday" makeup looks that really only look good in studio lighting.

28th June, 2023

I like the looks on other people... I wouldn't personally do them myself, mostly because I wouldn't have anywhere to wear them anyway but also I'm just not THAT confident to have everyone staring at me!

23rd June, 2023

I like the innovation but prefer natural looks on the whole. Good quality basics are my thing.

EliseMM
29th June, 2023

I agree. The best sellers at Sephora and Mecca are like comfort food and there’s nothing wrong with that.