Behind the scenes of the amazing TRESemme 365 Project
How often do you change your hairstyle? Do you change it as often as you change your clothes? Or, do you just scrape it up in a top knot, or Pony, day after day, and be done with it?
If you've only got a repetoire of one or two hair styles that you ever wear, guess what? You’re actually guilty of “sleep styling” (who knew?). Sleep styling sees us prioritizing our clothes over our hair, changing a top or shoes daily, but only ever alternating between one or two hairstyles.
TRESemmé discovered that when it comes to hair, 43 per cent of us go for 'down and natural' while 23 per cent opt for the classic pony, always! The reason being, that we often feel we don't have the skills to 'do our hair' and we're often reluctant to use products, even for a tiny tweak that could change standard to stand-out!
And this Beauty Reviewer’s, was the insight behind the Tresemme 365 project. A yearlong project designed to stimulate our thinking and inspire every day NZ girls, to think and try different styles.
Now before you start chuntering all you busy people, that you just don’t have the time to think about one more thing in the morning (hence the aforementioned sleep styling), this isn’t about “hard”. This is about giving us inspiration for small hair wins, which can just make all the difference.
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Meet Anna-Lise she’s the kiwi girl who has the lofty task of trying different styles for 365 days! She already has a hectic job, and a hectic life, but by her own admission, she needs to be challenged to go out of her comfort zone when it comes to her hair. As part of the TRESemme 365 project, Anna-LIse has accepted the challenge to post an instagram pic of her hair, every day for a year! Regardless of how it looks, or how busy she is!
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"I'm hoping to learn that styling your hair each day, with a busy work schedule, is simple, achievable and a fun way to mix up my personal style to reflect my mood, which in the past has only been displayed through my outfit choices." |
She’s going to have a bit of help when she needs hair inspiration from hairstylist Luke Bettesworth, but this doesn’t mean she’s going to be swanning down to his salon every morning. Luke will be on hand to help Anna-LIse with her inspiration, but essentially the hair choices she makes will be her own.
So what say you! Do you need to step out of your own sleep styling habits? Or are you out of the mould and already changing your hairstyle as often as you change your shoes?
Tell us your thoughts and if you are keen to get out of the sleep styling rut, check out Anna-LIse’s daily instagram post and get inspired!
Sounds like a fun idea! I would be keen, but too scared - too busy and too much hair to deal with. But I have been wanting to change my hairstyle, just even some more casual ideas would be good!