Bold Blush: Beaut or Bomb?

by BR Tabatha

Have you ever seen a beauty trend and wondered, "why are they trying to make this a thing? When will the great 'they' realise it's never going to be a thing?". The reason I ask is because that's my feeling about bold blush, aka contour blush.

You see, while I was perusing beauty sites recently I saw "bold blush" being touted as the hot new look. Except... this isn't the first time that I've read this in recent years. Not by a long shot. Putting on my detective hat I did a quick and easy Google and, surely enough, pretty much every year since 1918, bold blush has been hailed as the next big makeup look.

Now, when I talk about bold blush, I'm not talking about using a colour that's a little more out there than the usual - such as a lilac or even a yellow (remember when that was a thing?), but I mean the look where heavy pigment is applied from above the brow, down the temple, then onto the cheek area. 

Don't get me wrong, I love how this looks from an editorial point of view. It's interesting when seen on a model in a magazine or under the bright lights of a runway. However I'm not sure that it transitions well in real life. And I genuinely can't think of a single person I know who could pull this off without looking like a clown.

Is that to say you shouldn't try if it's something you love? Heck no. I'm all for you do you, but I'm also here to be that little boy in the Emperor's New Clothes who calls out the truth - and that is: bold blush contour is a look that isn't going to become the norm. I mean, they've tried now for five years to make it a thing and I've yet to see a person at a cafe, at school pickup, or even in a high end fashion store, rocking the look. Instead I believe this is a trend destined for Insta, YouTube and TikTok clicks and views only. 

Or maybe I'm wrong. Which brings me to this week's poll...

So, my pretties, do tell... Is the bold blush contour look for you?

Do you rock it on the daily? Or is this a no go? Hit up our poll and chat below!