images: smartcompany.au
Poll posted by BR Natalie
We're very picky about the products we buy - will the colour suit us, does the price fit in to our budget, is the product readily available? But how much does packaging affect our consumer choices?
When it comes to cosmetics and beauty products the packaging choices are vast, from refillable pumps to lipstick boxes you can plant and grow a flower from. And what about the designs on the packaging - this is a brand's best shot at attracting your attention, so it's not surprising a lot of thought goes in to deciding what message a products packaging will deliver.
Health Basics recently repackaged their products to a New Zealand theme, with names such as Otago Summer Fruits, Kaimai Rainfall and Opito Bay Summer. Health Basics "hero ingredients" are locally sourced in NZ and 70% of their packaging is also manufactured here.
So how much does packaging affect your choice of product? Is Kiwiana important to you in your beauty buys? What other packaging aspects sway your choice?
Get chatting below.
Packaging tends to draw me to products and then I will read about the product and see if it fits my needs but yes it matters