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Do you judge a product by its packaging?

10 June, 2015 - 07:53am by - First Lady | 109 Comments

Poll posted by BR Natalie

We're very picky about the products we buy - will the colour suit us, does the price fit in to our budget, is the product readily available?  But how much does packaging affect our consumer choices?

When it comes to cosmetics and beauty products the packaging choices are vast, from refillable pumps to lipstick boxes you can plant and grow a flower from.  And what about the designs on the packaging - this is a brand's best shot at attracting your attention, so it's not surprising a lot of thought goes in to deciding what message a products packaging will deliver.

The reason we're talking about the packaging of our latest trial product is simply because - when we opened the courier box, we were wowed!  We're used to cute packaging, we're used to innovative packaging, but the new Moreish range is just beautiful.

And it seems you agree - when we posted shots of the products on our Instagram and Facebook page almost every comment was on how gorgeous the product was.  A+ to the marketing team - they've already got us all dying to try the products!

10 great reviewers are going to put the Moreish Daily Redemption Day Cream to the test.  This nutrient-rich cream will condition and restore your face and neck. It's perfect for normal-to-dry or mature skin.  A comprehensive blend of oils moisturise the skin, restoring the protective skin barrier and reduce moisture loss, while regenerative and antioxidant properties improve skin texture and reduce the appearance of fine lines.  It contains Argan, Vitamin E, Blueberry for anti-ageing & restoring

We think this New Zealand made product sounds as good as it looks - if you agree and would love a spot on the team, why not tell us why below?  And share your thoughts on packaging - do you prefer your products look pretty as well as working well, or do you not mind if the outside is less than attractive, as long as the product inside does its job?

Get chatting below!

 

P.S.  Check out the Beauty Vault for even more Moreish!

Do you judge a product by its packaging?


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Comments

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9th July, 2015

I don't care about packaging as long as it works!

24th June, 2015

I am a marketer myself, so yes packaging is the first impression to the product, and the story you want to tell from sighting the product. From the colour, branding to packaging (and material used in it) - this speaks a thousand words - whether the company cares for the environment and thinks about the ease of use to get the most of the product. I would love to be part of this Moreish trial - love their products, and what they stand for, and definitely the packaging is enticing - I would pick it up from the shelf!

23rd June, 2015

Can't wait for the reviews

22nd June, 2015

I think the outside packaging is important because it communicates straight away the value or core proposition or selling point. Tidy and neat/clear packaging reflects that the company is also tidy and neat and also honest. This is very important for me as a customer, especially for product I am using on my skin! I would love to be on this trial team as I currently don't have a facial moisturizer, my skin definitely needs some taking care of. My neck is a part of my body I pay zero attention to - so I would love to try this out. !! Please pick me !

22nd June, 2015

I love good looking packaging but some of the best products I have tired have been in the most boring packaging

22nd June, 2015

I am attracted to packaging ! But this looks a complete overhaul from the plain packaging Moreish used to have. Very appealing

21st June, 2015

I do look at the packaging normally, if it looks cheap or too simple I tend to think it's not that good. I like this packaging it simple (but not too simple), pretty and 'stylie' I'd like to try this product particularly if it's good for the mature skin ?

20th June, 2015

I voted no because I am more inclined to look at the ingredients and check what is in the product. Sometimes the fancy package just appears to add extra cost to the product without any other benefits. If this product would add moisture to my aging skin I would love to trial it.

19th June, 2015

A good packaging is like a good CV, when applying for a job the CV is what gets you the interview, but the product itself gets the job!

19th June, 2015

I am super picky about packaging. I love the simple and beautiful packaging (like MAC or Estee Lauder) way more that some of the less elegant products.

19th June, 2015

I may be attracted by gorgeous packaging, but then I also pay a lot of attention to what ingredients are in the product, and the benefits it claims. I would love to trial the Moreish Daily Redemption Day Cream, as I have mature skin that is on the dryish side, especially during the winter months. I have read a lot about the benefits of argan oil and am keen to experience them for myself.

19th June, 2015

I hope this is for mature skin as mine certainly needs the nutrients put back. I'd love a product that is for anti-ageing & restoring especially for ME. The packaging isn't necessarily why I buy a product as there is normally one which is out of the packet to look at.

19th June, 2015

It definitely impacts on my buying decisions. Give me simple anyday. Anything too loud just looks cheap in my opinion and I'll never buy it.

Love the simple elegance of the moreish products!

19th June, 2015

What a gorgeous product! Would LOVE to give it a go as my skin certainly goes super dry in winter! I love moreish products but havent tried this one - I wont lie and admit that the packaging is a huge selling point for me. I love simple easy to read font and the calming blue of the bottle is certainly up my alley. I love floral patterns as it makes it more fresh and feminine for me. I want the product to look cute on my bathroom shelf and especially to do the trick when using it!

19th June, 2015

I'm definitely in search of a good winter day moisturiser and this would be great to try. Like most people I'm drawn to the product by the packaging and design initially but then read the ingredients. Having bought it, it needs to live upto expectations otherwise it is a one time purchase!