image: Estee Lauder
Article by BR Tabatha
Less than 5 months ago we wrote Do You Know Your BB From Your CC? - the ultimate guide to those 'alphabet creams' that are flooding the market. Back then we were up to DDs and guess what? Less than 6 months later, they've only gone and done it to us again.
Ladies, we give you - the EE Cream.
Prestige brand Estee Lauder released the EE Cream at the beginning of October. Can you guess what it's full name is? We bet you can't! The Enlighten Even Effect Skintone Corrector SPF 30. One thing's for sure, EE is definitely more catchy than EEESCSPF30.
Now before your consumer cynicism kicks in, this cream does seem to be different than any other on the market - tackling discolouration, hyper-pigmentation and dark spots by breaking the cycles that cause them. Did you know that everyday your skin is under attack from UV Rays and pollution? And that while we constantly told to get our beauty sleep, hyper-pigmentation and discolouration are actually made worse overnight?
So what the clever sausages at Estee Lauder have done, is create a cream full of an ingredient called Baicalin that stops the irritation of the skin caused by pollution and the sun. If the skin doesn't react to the irritation of the nasties in the air then it won't change colour, darken or blemish. The cream also contains pigments and luminescent particles to help even the skin tone and add a youthful and healthy glow to the face.
We'd pretty much decided we were over the alphabet cream phase, but we're actually pretty curious about this one - how about you? What are your thoughts on the continuation and evolution of BBs, CCs, DDs and now EEs? Are you excited with each new letter or is it time marketing execs find a new hook?
Get chatting below!
This product actually sounds pretty interesting, yes am over the whole alphabet craze, I guess it's easy to promote a EE cream than a Enlighten Even Effect Skintone corrector!!! :)