Article by BR Natalie
We quite like beauty counters. A chance to try new products, with expert advice as to what will work for you and why.
And yet we read often on the Forum that many of you have either, never visited a beauty counter, actively avoid the beauty counter or had a negative beauty counter experience. Well we think you're missing out, so here's how to have a great experience at the beauty counter!
1. Know why you're going! Are you after a specific product, like a new eyeshadow or foundation? Do you want to tackle a specific problem, like covering blemishes or minimising redness? Or are you just browsing? Knowing your purpose will help you stay on track and not end up with unneccessary purchases.
2. If you're not planning to buy, say so. Many people are afraid of either the hard sell, or saying no to something they really didn't intend to buy. There's two sides to a beauty counter salesperson - many do work on comission yes, but regardless of whether they're set to gain from a sale, they are also a brand ambassador. So if you know you're not going to part with any cash, just say so and get it off your chest! And just because a customer doesn't buy straight away, the value of planting a fantastic brand impression is priceless!
3. That being said, don't be a freebie hunter. Going round beauty counters just to get something free isn't going to result in a great experience. Why? Because (rather like our site!) beauty counters want the samples and freebies to go to people who are, genuinely interested in the brand/product/sample. We all like freebies, but what's the point of hitting the beauty counter for a sample of something you don't plan to either use or buy?
4. Ask around. Like finding a great beauty therapist, word of mouth is a great way to find a great beauty counter.
5. Consider paying. If you are genuinely looking for something major - a new foundation, or a complete new look for an occasion, it might be worth booking and paying for a consult. More often than not, you'll get to use the booking fee towards purchasing products and if a company is charging for it, you can expect a makeup/beauty expert to be taking you through your consult.
6. Two way street. There's nothing more awkward than sitting there with a stranger literally in your face. A great salesperson will chat and make you feel at ease. But remember conversation is a two way street, so don't be shy, ask questions about what they're doing, why, what ingredients are in the product. Be sure to tell them any beauty concerns you have, even if you don't buy, they might have some great tips and advice!
7. Set a limit. If you are planning to part with some of your hard earned pennies, set a budget and stick to it! If you know you're easily persuaded, why not go with just the amount of cash you're willing to spend in your wallet?
8. Don't be afraid to say 'No Thanks''. If the counter looks unclean, the salesperson looks miserable or you're just not getting the right vibe, crack out "I'm just looking" or "No thanks". First impressions count, and if you're not convinced you're going to have a great experience, try somewhere else! Likewise, if you find yourself with bright blue eyeshadow and orange lipstick that you know looks awful, be firm. "This is not for me."
9. A note about hygiene. No matter how many times a salesperson cleans a tester, customers will often just dive in. So at least be sure the counter uses clean or even disposable spatulas, brushes and sponges. And maybe refrain from testing the petri dish. I mean lip gloss.
9. You more than likely can get a refund. Ask about the return policy, you might be surprised to learn, that particularly at counters, you can return beauty products you've used, if you get home, try them and they're not right for you.
10. Remember - at the end of the day, you're the customer. You have the power to lead to experience - you don't have to buy and if you're not happy you can say so!
So there's our top tips - tell us what you think makes a great beauty counter experience by commenting below!
I'm a sephora member and they do free 15min mini consultation/makeup kind of things over in the US. I went for a foundation/base one and it was SOOO helpful, the lady taught me what kinds of foundation suited my skin and recommended me some foundations. Made my next visit much less scary and I bought my current fav foundation!