Perfumes - How do the adverts influence you?

Yes i am terribly influenced by adverts, magazines, beauty review, fellow friends, online beauty bloggers etc etc the list goes on :) Im also a sucker for pretty bottles (if its an ugly bottle i wont buy it....). Def not worried whether its cheap or exp, as long as i like the smell (and the bottle) :) p.s i love this bottle!

I go by the smell and whether it works well in my skin. Packaging may draw me to looking more closely and having a try though. However when buying it for my girls they are influenced by the packaging and by the stars or singers endorsing them

I agree with Rachel, ads are great as an FYI, "here's a new Fragrance!", but the choice of celebrity posing provocatively by a window (p.s. What's with that current trend!) is not going to influence whether or not I purchase it. If the images shown indicated the type of fragrance, e.g. Flowers for florals, water for fresh scents, etc., and that was the kind of scent I like, that would make me go to the store to try it, therefore I'd be I more likely to buy it (if I like it of course!). That connection is important but perhaps sometimes pretty challenging - bring on smell-o-vision!

At most an ad may spark my curiosity about a brand but in the end it all comes down to the smell

The only way you know there is a new perfume on the market is via advertising (either social media, TV or print) so the ads must play a part in pointing people towards the perfume counters to trial a fragrance. Whether your purchase is influenced by the ads is a whole different ball game. I doubt anyone believes that a fragrance is going to make them instantly more alluring and desirable.....mind you the naked male models in some of the ads are certainly eye candy.....

The ads and packaging definitely influence me as there are so many options around that something that looks like my kind of style makes me want to try it above all the others. I figure if I love the feel of the ad and packaging I'm more likely to love the scent too. I would still do more research before actually buying though. Perfume ads that are 'mysterious' and feature a romance story or just a moody celebrity spraying perfume on themselves with a guy in the background don't attract my attention at all!

Ads can be interesting to watch but at the end of the day I would only ever spend money on a Purfume that I really loved the scent of.

Sometimes because of the add I might go and have a sniff if im going past the perfume counter, out of curiosity, but when it comes to buying I only go for the scent

I'll only ever buy a perfume depending on the smell. Advents don't attract me to a perfume at all. I don't even pay attention to the ads.

I am a sucker for a great ad :)

Not going to lie, most of the perfume ads are really cheesy and do not have much to do with the perfume at all. They do not influence me at all - its all about the smell for me. The scent is the only thing that sells a perfume for me!

I have really only just noticed perfume advertisement in the past couple of years. Obviously print ads are important, but I cannot image film distracting me. To be honest the best infomercials now are either postmodern or humorous... and that just doesn't suit perfume.

I go purely by the scent - advertising does not sway me one way or the other. We are big perfume/cologne fans in our house, but only one's we know we like ourselves and know smell good on us. It's all about the perfume, not some pretty bottle or fancy advertising campagin. I also think it is important to be able to test/trial a perfume too as they react differently; what smells great on one person, can smell like a goat's armpit on someone else. Forget the expensive advertisments, samples are the way to go; if people like it, they will buy it.

I love perfume adverts. They are like a mini, glamourus movie that remind me of the Hollywood beauties such as Marilyn Monroe, Grace Kelly and Audrey Hepburn. They don't influence me to buy the fragrance, but they might spike my interest enough to investigate it.

If it doesn't look appealing you wouldn't even do a sniff test right?! Advertising works! maybe not on all of us but that is why companies spend so much money on it and research there target audiences. Some times a reputation like Dior or Chanel is all you need but it never hurts to show everyone how elegant and sophisticated you are as a company