Article by BR Tabatha
Self-worth and beauty, it is an echo. It can echo from me to them, and from them to others - Legacy
Dove have become known for their thought provoking campaigns, challenging conventional ideals of beaut. Their latest release; Legacy, is no different.
In this short film, Dove questions not only how we see ourselves, but how our own body image affects younger females in our lives. From mothers to daughters, aunties to nieces, sister to sister, this simple yet powerful campaign highlights one uncomfortable truth. When we're hard on our own bodies, we pass this negativity on to the youth around us.
The film beautifully shows mothers and daughters separately listing what they like and dislike about themselves. And how more often than not, the mother's list of what she doesn't like about her body are mirrored by her pre-teen daughter - it's almost heartbreaking to watch the cycle of negativity about our bodies be passed down from generation to generation.
Dove's research leading up to Legacy demonstrated 'that when girls have a positive, body-confident role model in their lives, their concerns about their own appearance are much less likely to inhibit them.'
Dove's research will hopefully resonate with every woman who views Legacy. By being a positive role model we can enable our daughters, sisters, granddaughters and even girls we don't know, to live a life where they accept their body and don't let crippling body issues and self doubt hold them back. We need to move past the society that notices flaws before beauty, that offers fixes instead of acceptance and that is creating generation after generation of girls that can't see how truly beautiful they are.
So the next time you find yourself lamenting about your wonky nose, your tubby tummy or your uneven eyelids, ask yourself if you want the girls in your life to grow up with the same insecurities. Or would you rather they see you accepting your body for what it is, and celebrating all that is beautiful about it?
Why not check out Legacy on our YouTube Channel - and tell us your thoughts on the campaign below.
Went over and watched it just now. Loved this! Well to be honest I love all inspirational videos promoting confidence and acceptance so awesome campaign!