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The Dove Legacy…how we influence our girls

12 October, 2014 - 08:12pm by - First Lady | 17 Comments

Article by BR Tabatha

Self-worth and beauty, it is an echo. It can echo from me to them, and from them to others - Legacy

Dove have become known for their thought provoking campaigns, challenging conventional ideals of beaut. Their latest release; Legacy, is no different.

In this short film, Dove questions not only how we see ourselves, but how our own body image affects younger females in our lives.  From mothers to daughters, aunties to nieces, sister to sister, this simple yet powerful campaign highlights one uncomfortable truth.  When we're hard on our own bodies, we pass this negativity on to the youth around us.

The film beautifully shows mothers and daughters separately listing what they like and dislike about themselves.  And how more often than not, the mother's list of what she doesn't like about her body are mirrored by her pre-teen daughter - it's almost heartbreaking to watch the cycle of negativity about our bodies be passed down from generation to generation.

Dove's research leading up to Legacy demonstrated 'that when girls have a positive, body-confident role model in their lives, their concerns about their own appearance are much less likely to inhibit them.'

Dove's research will hopefully resonate with every woman who views Legacy.  By being a positive role model we can enable our daughters, sisters, granddaughters and even girls we don't know, to live a life where they accept their body and don't let crippling body issues and self doubt hold them back.  We need to move past the society that notices flaws before beauty, that offers fixes instead of acceptance and that is creating generation after generation of girls that can't see how truly beautiful they are.

So the next time you find yourself lamenting about your wonky nose, your tubby tummy or your uneven eyelids, ask yourself if you want the girls in your life to grow up with the same insecurities.  Or would you rather they see you accepting your body for what it is, and celebrating all that is beautiful about it?

Why not check out Legacy on our YouTube Channel  - and tell us your thoughts on the campaign below. 

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Comments

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19th October, 2014

Went over and watched it just now. Loved this! Well to be honest I love all inspirational videos promoting confidence and acceptance so awesome campaign!

18th October, 2014

Love this message! We as parents are definitely the biggest influence - at least initially - in our kids lives. We have the ability to instil practices and create a 'norm'. My husband and I are bodybuilders and noticed very quickly our eldest son (4) replicating our constant mirror checks and looking at his tummy etc. We've made sure we focus on strength and health and fitness, and are really positive in our comments about body image etc. I think we as a society need to spend less time worrying about what size mannequins are (or whether their ribs are visible), and just accept them as plastic clothes hanging devices - not something to aspire to be!!!

15th October, 2014

I still have to watch this video, but I do think too much emphasis on how we should look these days totally has an effect on our children. I hope every parent supports their children to be healthy, and remain positive in our attitudes towards our bodies and how we look. There are no flaws in our youngsters, no matter how old they may be.

14th October, 2014

I don't have any children but my I compliment my younger sisters on what I like about the way they look. I like that Dove focuses on promoting a healthy self image instead of the need to conform to societies and other cosmetic companies idea of beauty.

13th October, 2014

I watched this clip. Interesting to see what the women and childrens body image. I'd love to try this with my daughter. We need to give our children positive ideas about themselves. Definately like using dove products too. This clip hasnt influenced whether or not Id buy it.

13th October, 2014

In my job as an early childhood educator i have seen little girls turn away food because they dont want to be fat and ridiculed others because they look 'different' , these instances absolutely blow my mind! How do such young innocent girls even have any knowledge of body image. I know in my self I try not to compliment the girls I care for on their beauty/clothes I would rather compliment them on things such as...'how happy they look today' or 'I bet those shoes make you run super fast!'.

I dont have girls of my own but I still make an effort as to not criticize my own or others body images around my boys, my eldest son is 11 and super impressionable now that he is starting to notice not only his own body image but that of girls and others around him, i most definitely do not want him to grow up to view women as objects so i feel it is just as important to instill these views into all of our children not just our girls!! :)

13th October, 2014

Oh my goodness - that brought tears to my eyes. What a powerful message. I don't have a daughter so I wouldn't have thought of it, but I realise now thinking about it how my mother's body image perception and eating disorders are reflected in my poor body image. How sad this is, and how very much more the young take in than we think. And very sad that those beautiful women and children in the clip think they are flawed when they so clearly are not.

13th October, 2014

I must watch that video. I agree to much emphisis on what we are suppose to look like. Not enough about being our natural beautiful selves.

13th October, 2014

I try to never be negative about my body in front of/around my kids. I have two girls (6,8) and a boy(7). My two younger kids have no issues with their bodies. But my eldest, I have noticed that she has been pointing out (what she considers) her imperfections more and more lately. She says that she can't stand the light freckles across her cheeks and nose. (I LOVE THEM!) I always try to reassure her and tell all my kids how beautiful they are. It's really hard as a parent to instil in your kids just how much beauty they have when they themselves don't always see it. I remember when I was young my own mother was (still is) so beautiful and I idolised her. But she did point out her flaws alot when I was around. I found that I do it too; but I don't air them, I say them to myself in my head, usually when the kids aren't around. My kids are so awesome though, they always tell me I'm beautiful, even when I look like complete crap lol <3

13th October, 2014

How you reflect yourself in front of your children is what they think is the right way especially when they are young and taking everything in like a sponge. I find myself always telling my daughter it's ok to get dirty it's ok to mess up an it's ok to be you be what you want to. I try not be negative around my baby girl but to make her feel special and loved the way she is :) my favorite thing " baby listen nobody likes naughty no manners little girls try be kind " this is on repeat !

13th October, 2014

Yes, my Mum always had an issue about her weight, she was never happy with her body, & that was passed on to me always seeing myself in a negative light.

13th October, 2014

I've decided to watch the clip after work in case it makes me cry...yes I cry at all sorts! But I'd like to say that I accepted my body along time ago, I accepted that it wouldn't go back to how it was before having three kiddies and I don't actually want it too. In order for me to give my all, I have to love all of me and I do :-) no matter what anyone else says...we are all beautiful, inside and out xx

12th October, 2014

I love Dove products regardless of campaigns and if they are wanting to send out positive messages as well, good on them. X

12th October, 2014

Young girls are very impressionable and of course they look to the women in their lives be it their mums or aunties etc for clues to how the world sees them. I think it is important to empower our children and embrace the things they may not like about themselves because not one of us is perfect... we are all made up of imperfections that make us unique to everyone else.

Such an important campaign... to focus on the things we like rather than the things we don't <3

12th October, 2014

My mother was very different she never said anything negative on her body but I could tell she wasn't happy with how she looked. I was also teased by her when I was younger well till I was 13 which was 7 years ago as I use to be anoxeric and I couldn't gain any weight. But I can say now I am confident in myself and don't really care what other people think of memenu attitude now has really helped to influence my partners younger sister as she sees that I am comfortable with myself

AW101
18th October, 2014

Well said!

MAGPIEFI
13th October, 2014

Yes funny how it can influence us. Mrs O I love your picture so cute.

Macs
13th October, 2014

I had a similar experience with my mum pointing out her flaws. I also do the same thing in my head not out loud or around my kids. Im lucky my kids have high self esteem. They groom themselves and love to look good. Mirror hogs lol.

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