Here’s what you think about Natural Beauty Brands.
We asked you a few weeks ago about your opinion on ‘natural’ beauty products. Thanks to all of you who participated in the survey. Want to know if other people have the same view as you on this topic? Read on.
For the purpose of the survey ‘natural’ products are defined as products that are produced with a focus on ethical and sustainable practices and natural ingredients. They are developed with consideration for environmental impact, animal welfare, and social responsibility.
They are generally marketed with a focus on some or all of the following criteria:
- Cruelty-free/not tested on animals
- Sustainably sourced ingredients
- Environmentally friendly packaging e.g compostable, recyclable, refillable
- Plant-based, natural, organic, ingredients
- No parabans or harsh chemicals
91% of recipients say that they have bought and used ‘natural’ beauty products before. For the people who said they have never used ‘natural ‘ beauty products and don't buy them, the key reasons are:
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Cost, and the worry about if they will perform properly
Respondents who said they did buy and use natural beauty products said the main reasons focused on what was ‘not’ in the product. They like the absence of chemicals going into their skin, and also the sustainability and environmental factors associated with them.
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When it comes to how exclusively people buy ‘natural’ beauty products, only 7% of respondents say they buy ‘natural’ products exclusively. The majority of them (80%) say they dip in and out of the category.
The biggest category for people buying and using natural products was Skincare with 62% of respondents saying this is the main category they buy and use natural products in.
When shopping for ‘natural’ beauty products the main criteria shoppers consciously look for are:
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No parabens or chemicals
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Clear labelling that makes it easy to see what is in and ‘not’ in the product
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No animal testing
Shoppers do expect to pay more for natural products with 58% saying they would be prepared to pay between 5%-10% above non-natural products. 25% of respondents say they would not pay any more to get a natural product.
51% of respondents believe that natural ingredients contribute to the effectiveness of beauty products. 82% say that it is important or very important to know what’s in the beauty products that they use. However, only 43% believe they 'actually' feel informed about the ingredients in their beauty products.
Finally, 70% of respondents say it's important or very important that any claims that natural beauty products make are backed up by independent certifications and scientific data.
So there you have it. That’s what you said. What are your thoughts on the results? Are there any surprises in there for you?
Love natural products