This is my favourite toothpaste. The whole family loves it. It has a nice minty taste and froths up very nicely in the mouth when you brush. It isn't too strong and overbearing like some are. I find that I have quite sensitive teeth from having root canal and various other dental procedures and this does not irritate them at all.
The packaging is very straight forward for a tooth paste but I like Colgate as it is a well known and trusted brand.
A good priced product and did exactly what it said it would.
absolutely swear by this this tooth paste has been my fav for years gives a great all over clean an doesn't cost an arm an a leg