The packaging of this reminds me a lot of Revlon's Colourstay Liquid Liner. I like the packaging - it looks sleek and sophisticated.
I also like the brush that comes with this as I found it really easy to apply and it can create a nice sharp, fine line.
The pigmentation of the liner is fairly decent - I didn't find myself having to trace over any lines in order to darken it, which I really liked.
However - the formula of this is absolute rubbish. Within 3-4 hours of wearing it, it literally started flaking off of my lids. I didn't have anything with me at work to fill it in so I ended up removing it all as it was embarassing walking around with patchy liner on my lids.
Although I didn't find it to smudge or bleed, I wouldn't ever recommend this or use it again just because it literally cracked and fell off of my eyelids. I wore this 3 times with 2 different primers and it always cracked and flaked off. I threw it in the bin.
Possibly the worst eyeliner to have ever been invented. The applicator is the most useless thing known to man. It's very long but the brush inside is very short. I don't know about everyone else's ones, but my bristles were everywhere, they were broken and spread around. Ugh it was like a really old, old paint brush inside. I also find the formula horrible. It goes on easily, but once on, it dries and cracks, and I can literally pick it off with my fingers. Do not waste your money.