I brought this mascara after hearing rave reviews for it. I am always on the hunt for a mascara that can make my eyelashes go from drab to fab and it's even better if a drug store product can do this.
This mascara retails for around $25 which is cheap considering other mascaras. It comes in a pearlescent pink tube, which is easy to hold. Perfect.
The formula is quite wet at the start, but it is creamy and the blackest black (my favourite). The mascara wand is nice, it is slightly curved, and it does a good job at coating the lashes.
I do find this coats lashes evenly on the first coat, but it doesn't give me the look I want after one coat, so I build it up. However, when I build the mascara up it does get a little clumpy which isn't ideal. I actually preferred this mascara after a month of using it when the formula had dried out a little, and I found this coated my lashes evenly, even when I was doing multiple coats.
I have finished my tube of this, but I will be repurchasing this product and trying it out again. I am still on the fence with this product but I feel like I could love it, so I will buy it and update this review then.
I used to try a new mascara each time I ran out, but this one has me committed! I've repurchased it at least 3 or 4 times now. The brush is great for fanning lashes out, making them look thick and long. Never clumps on the brush. Best of all it stays on lashes really well during the day, never any smudging. But when it comes time to wash off its easier to remove than others I've tried.