I bought this recently as I threw out all of my lipsticks and needed something with colour. It was really easy to apply and it was really subtle. It definitely gave colour but wasn't like damn this girl is wearing a crayon on her lips. It was just what I wanted.
It was a little drying but it lasted far longer than any other tinted lip balm I've had.
A really cute staple to have. This lip balm has really nice pigmented colour, which gives the look of a lipstick without the hassle. It is really easy to use and is super handy as it moisturises your lips instead of drying them out, which lipsticks can often do. It's just a really pleasant and easy alternative to a lip balm for days when you can't be bothered but still need something to enhance your look. I would recommend this simple but bold tinted lip balm, also just a great quality brand.
Tips: Try out the testers beforehand as the colour I got, Hibiscus, ended up looking a lot more bold on the lip than I expected. However it still looked good.