I was apprehensive about using this toothpaste as I heard that baking soda is highly abrasive and could be damaging for my teeth. However I gave it a go and I am glad that I did.
I found that is was highly effective in removing stains on my teeth and it made my teeth visibly whiter which I loved! I did find that after going through two tubes of this my teeth started to get a little sensitive so now I mix it up with other brands and only use this toothpaste once a day.
Initially the taste of the toothpaste was a bit strange but I got used to it quite soon and I don't notice it any more.
Overall I like this toothpaste and I think it actually does what it says it will do.
Love the packaging! The feel of he tube intrigued me too.i jumped on the bandwagon of this a while ago when it was all the rage on a Facebook group I am on. And I never went back. My partner still uses Colgate so we buy two every time! I swap between this one and the smokers one and find them both really good. At first the taste and texture is a bit odd but cause it's natural and good price too I stuck with it and now I stock up incase, because I don't want to have to get another brand if I can't find this