I was recently given a tube of this in medium, so thought I'd give it a go (I regularly use Chichi's BB cream so this isn't something I would purchase on my own).
The first thing I noticed is that the tube is tiny! I definitely would only buy this if it was on sale, I don't think it's better than any of the better value BB creams on the market. The packaging is ok, nothing special.
The product itself is just a standard liquid BB cream formula. It does have a really faint smell to it that's not awesome, but isn't too noticeable. I found that it does feel quite nice on your skin when you apply it, it's not heavy and blends in easily. The texture looks very natural which is good. I did need to use quite a bit to do my full face, so I don't know how long such a tiny tube would last.
Appearance wise, it did give pretty decent coverage. Unlike my other BB cream it isn't shiny so you could probably get away with wearing it without any powder, although I feel with powder on top you would get very good coverage with this product. The trade off is that it is only SPF 15, I would want something with higher SPF on my face if I was going to be in the sun all day. It does have a reasonably natural matte finish to it, although the colour almost looks muddy on some parts of my face. I think the lighter shade would suit me better, although I still feel that the colour should look more even than it does.
Overall, it looks fine and would be ok as a daily BB cream where you don't have time to fuss with primers and powders in the morning. I definitely do think there are better BB creams out there though.
I've actually been using this product for about year and while I do like it (and keep buying it), I'm not entirely convinced of all the claims of how fantastic BB Cream is. This is the only BB cream I've tried, but I don't feel that it's all it's cracked up to be - they claim this product mattifies but for someone like me who has oily skin it really doesn't do a whole lot. Good points are the SPF, the shades (not that there's much choice, but I feel they're quite adaptable for different skin tones), and that this product can totally work for any event - I have often worn just this BB cream when going out and looks just as good as a proper 'foundation'. By adding a little powder on top it does look really good. I think it's a really great option for an everyday look - nice and easy for work and gives the right amount of coverage.
Tips: Don't buy it off the internet unless your sure its the same version/made in the same country as the NZ version - I bought one off Trademe, same name & colour etc but it's completely different and very orangey.