I bought this because I have sensitive teeth.
The packaging is clean and white, but it doesn't taste great. I also find that it didn't particularly help with my sensitivity, and didn't do much in terms of whitening. It's fairly expensive too, at $8! It's not very minty and while it cleans, I don't think it works well enough to justify it's price tag. I find the Colgate triple action works well!
This sensitive toothpaste is my go to if my teeth become a little sensitive when I have consumed acidic foods and drinks. It does a great job of recoating the areas on teeth where there is limited enamel so that they are then quite painful. I don't think it entirely takes the pain away if you eat something frozen and are missing enamel but it stops most of the everyday pain. It is quite an expensive toothpaste but I generally don't need to use it all the time. I always have some in my bathroom drawer and just use it from time to time.
Tips: Rub a little on really sensitive areas to quickly alleviate pain.