My daughter actually got me onto this concealer, I had been using Nars creamy concealer for a few years until she showed me this jewel. Priced at around $14 from the Chemist warehouse it is a lot cheaper than Nars creamy concealer which is about $58.
I have the shades 20, 25 and 35.
The formula is thick and creamy, easy to apply precisely with the applicator. It is best to apply after you have some sort of base down if its for concealing spots or areas so it has something to blend and stick onto, without a base it is noticeable where you've applied it because of its thick formula. It is the best product to carve out your eyebrows or clean up mistakes you make around your eye area. Always set with some sort of powder to make it long lasting, and a small amount of product goes a long way. I use the darker shade to contour my nose and forehead.
Comparing the Maybelline fit me concealer to the Nars creamy concealer they are very similar products, the Maybelline one is not as long wearing as the Nars but close. Their formulas and pigmentation are also similar.
I highly recommend the Fit me concealers, the price and the quality is like none other.
Maybelline Fit Me Concealer - 25 - Medium Moyen. This has been my go to concealer because A. I like it, it does the job and B. I havent found anything better... YET. I've gone through 3 of them so it must be doing something right. The coverage is great and its easily blended. Its a nice light formula and it has a medium coverage. The only bummer about it is that you can never get 100% of the product out of the container as its hard plastic and the wand doesn't touch the bottom. But I would recommend to others. as a great first concealer that's easily accessible