I'm a big fan of the fact that this product removes all eye makeup i.e waterproof mascara, eyeliner etc but doesn't irritate your eyes. It's SO gentle! It does require a couple of swipes to get it off (what makeup remover doesn't?!), but you don't have to rub hard at all.
The only drawback is that i find I have to use quite a bit for each use, but I mean I use it daily and it still lasts about 1-2 months so it's not really an issue, especially if you can buy it on special.
This is perfect for those with sensitive skin. I use 1 cotton pad per eye and yes you have to be gentle but it really does remove all the make up without any residue. Unlike some you may use this one I didn't need to scrub to get the make up off. Love it. It does leave a light film which I actually quite like as I felt my eyes are getting moisturizers without me having to add more.