Easy to apply, especially as you don’t need to mix it. Initial colour was vibrant and true, however even on my pre-bleached hair, colours didn’t last long (noticeable colour loss after 2nd and subsequent washing - even using a sulphate-Free salon only colour lock shampoo & conditioner). I straighten my hair almost daily, and noticed colour loss with the heat from my GHD’s.
Ok if you don’t need coloured hair for a long period of time, but I wouldn’t recommend for a long-term colour
Great range of shades and lovely vibrant colours. The pinks and reds especially fade really nicely into more pastel shades. These are also great to mix together to create the exact shade you want.
Tips: Mix your own colours. I always mix mine with some conditioner added.