I choose this foundation as a full coverage foundation (even though it says medium on it, it's as full coverage as my previous full coverage foundation). What I was looking for, was something that was long lasting, had good coverage and was paraben free. This foundation ticked all these boxes.
I chose the matte tube over the pump version, because I was a bit over uncooperative pump bottles and I prefer a matte foundation.
I apply with either my fingers or my artiste foundation blurring brush. Both get a good long lasting coverage, but I think the brush does it slightly better.
Overall the foundation doesn't cake and lasts all day, but you do need to set it to keep it in place all day.
The tube it comes in has a fine tipped nozzle at the end which gives controlled amounts of foundation. What I don't like about the tube, is that I can't see how much foundation is left.
I also found all the shades available really similar to each other and they all seemed to be in the light/medium to medium/dark range, they didn't seem to really cater for light or dark skin.
First of all the shade selection is very limited and the undertones are just, I dunno, too strong(?), the pink undertones and VERY pink and the yellow undertones are so yellow they're almost orange. I went with a yellow undertoned as I usually do but unless Im fake tanned I find myself mixing it with another foundation just so I dont look like I just walked out of Willy Wonka's Choc Factory.
The consistency is quite thick and I didn't find it very easy to blend - I had to use about twice as much as I would normally just to get even coverage all over.
The matte finish is nice(not super matte but nice) and it is long lasting (definitely not 24hr though, more like 5-8) but given some places are charging $45 for it - I'd rather spend the extra $30 and get something high end that will last me twice as long.
Tips: Definitely recommend a primer to help blend out the foundation if you're game enough to try it.