I colour my hair every 3 months or so, I am not too fussed on which brand I use so when I saw this on sale for $6 I grabbed a box.
I dye my hair black and I have a few random greys so a sign of a great dye is if it covers those pesky little suckers, this definitely does a great job.
It doesn't have an overpowering chemical smell and I find it quick and easy to apply. I leave on for around 30 mins then wash out. My hair is left looking super shiny and jet black.
I am really happy with the results from this dye. Very affordable and does an amazing job. I would use it again for sure.
I've been using this brand of hairdye for more than a decade! That's a scary thought.
It has lots of pros: - it's easy to apply - is a reasonable price (especially if you get it on special) - is available from supermarkets and places like Kmart - it comes with gloves that don't leak - it comes with an amazing conditioning treatment - I really, REALLY wish they sold this as a standalone product! - even though it does smell like chemicals when you're applying it (and also slightly for a day or two afterwards), it's not too bad and is to be expected really. - the colour lasts a long time, although it may change a bit over time. I have brown hair and use a mahogany red colour, which starts off for a couple of days as an almost black with red/slightly purple tinge, then changes to a dark brown with rich red hue for a month or so, then settles into something similar to my normal brunette colour but richer and with a golden tinge. I can definitely tell when I'm getting regrowth, just by the dullness of colour in comparison! It does a great job in disguising the greys too.
Tips: Add a little water to the conditioning bottle after the first use (and shake to mix it) to make it last longer!