Fudge Clean Blonde Damage Rewind Shampoo

After using the Fudge Clean Blonde Damage Rewind Shampoo once a week for the last 2 weeks I can say I'm a fan. It is a deep violet colour and super strong, a little Definitely goes a long way. I did find it quite drying, however used with the Fudge Clean Blonde Damage Rewind Conditioner and Treatment my hair has stayed well toned and in great condition. The fragrance is nice not too strong but lasts a good day or two.

I was excited to try this fudge range as I have used purple shampoo on my lightened hair before but found it left something to be desired - what would this range bring?

For starters I really like the packaging - bold colour choices of purple and silver with bits of orange and white stand out. You will never get this product confused with something else. I love the bottle stands on it's cap, meaning that the product always comes out easily.

The product itself is super purple and super runny - easy to spill all over the place if you aren't careful leaving your shower looking like you murdered the flying purple people eater. It has a pleasant scent, lathers well, and while the packaging warns that the product may stain I never found it stains my skin or shower walls if rinsed well.

The results were pretty awesome overall. I was a bit skeptical about the 90% stronger claims as I have long thin hair prone to breakage and split ends, but even from the first wash I saw a difference. I had less hair fall in the shower or brushing, my split ends seemed to mostly disappear and my lightened hair colour looked more natural and blended with my natural hair that I'm growing out. My hair also feels smoother and softer, compared to the drying out I have experienced with other purple shampoos.

While the price point is definitely more than I would normally spend, having used it I would definitely say it's worth it and will be buying again when I run out. Highly recommend!

Have found my new go to purple shampoo! This shampoo removes all yellow tones and gives a nice ashy tone to the blonde. It doesn't dry out my hair like alot of other purple shampoos can do, and even better than it contains ingredients to help with breakage! I can use this solely without needing another shampoo to combine it with, it's fine on it's own

A must have if you’re struggling to kick those brassy yellow tones out of your hair! It’s not overly drying like other brands and it helps to prevent breakage! Lathers really well and they last you ages

I have recently gone back to blonde and was looking for a shampoo to fix the damage but also still tone out the brass. This shampoo does all that and more! I use it every wash and my hair has never looked more blonde and never felt softer. It’s easy to apply and smells so good, doesn’t have a chemical smell like other purple shampoos. I haven’t noticed any staining of my skin or my hair and I leave it on anywhere from 5-20 minutes and sometimes apply it to my hair while it’s dry. Give it a go you won’t be disappointed!

This is the best purple shampoo. I get blonde foils to blend in the dreaded greys that are coming through. This shampoo tones the blonde foils really well. I leave it on for about 5 minutes, sometimes longer and then rinse. It does make my hair a little coarse but conditioner soon fixes that. It's not badly priced and does last a while. The fragrance is nice and not too over powering.