I haven't used a semi-permanent hair colour in almost a decade. So when I got to trial this product, I decided to get a different colour from my normal dark brown and went with the Black Cherry shade.
The product was very easy to use - it didn't drip at all and the applicator was an easy shape to hold and use. The gloves are very small, which is great for my small hands - but they were very hard to get off (I ended up ripping them).
The best part about this product is the smell - no ammonia and smelled almost fruity. The conditioner provided also smells lovely, is very hydrating, and makes my hair feel very smooth afterwards.
The colour was quite subtle - it still looked dark brown/black and only looked red in the sunlight (which is great over summer). The dye covered my greys and gave my hair a bit of life, shine, and gloss. The colour however didn't really last for 28 washes for me - turning into more of a brown/auburn colour, rather than cherry red, after about 15 washes.
I would recommend this product and shade to people with dark hair who are not after a dramatic change, just a bit of colour and oomph.
For the purpose of this review I selected a colour I wouldn't ordinarily use, but a colour that I liked and knew would suit me - Mahoganny (550). I must say I am very pleased with my shade selection. It is such a lovely dark reddish brown colour and very true to the colour on the box. The colour took to my hair really well(over the last of my old ), nice even colour coverage. It was easy enough to apply by myself which is a must for me. The dye smells pleasant- no stinky chemical smell. What amazed me most was I had leftover dye!!!! My hair is almost mid back length. For years I have needed two boxes of hair dye. I was so happy I didn't have to buy a second pack of dye.
Tips: For optimum coverage, have some one else apply the dye. Rinse with cold water to help lock in the colour. Wash hair once a week so colour stays vibrant longer.