This is a really good product for its price - colour representation is accurate and the end result is glossy and rich colour. The depth does fade after a wash or two which is quite quick but not at all bad for what it's worth. Would use this again for a quick touch up or last minute need.
Packaging is good and the actual system is easy to follow and use. Good quality gloves too and plenty of product for mid-length hair.
Package is average, although I did appreciate how easy it was to squeeze the content of the colouring tube into the main bottle for mixing. The fact that it was plastic instead of a semi-metal or foil, it was easier to squeeze without force. Being a creme definitely made the whole process less messy. The consistency was great as it was easy to mix, spread evenly, and massage into head without worrying about drips. The smell of the colouring mixture was subtle which is a plus for me. I have always hated the strong smell of ammonia that seemed to linger even after washing and conditioner. The conditioner smells good too although can be a bit overpowering. I am not sure if it was just me havent done home colouring for a long time, but I have noticed the size/content of the conditioner have increased. I was able to use the conditioner for 5 days!
I definitely admired the effect of the conditioner on my hair. It had definitely given it the "super glossy shine". My hair felt soft straight after use.
Now the only negative thing I found about this product, it didnt give me the colour it says it would even after almost two weeks. I have dark brown/black hair and I still can't see any colour change. Maybe it just need few more washes or I have the wrong base colour to begin with? who knows! Either way, it gave my already dark hair that glossy shine.
Tips: chestnut brown would be better use by someone with lighter natural coloured hair who wants to go a little dark.