I received this product in a trial team in the shade 'Chocolate Chestnut 515'.
I really like this hair dye, the first thing I noticed was that unlike other hair dyes this one did not have a nasty chemical smell. Applying the product with the applicator bottle made it super easy and a quick process. I was impressed that it came out true to colour and the colour looked glossy and amazing, it really suits my hair. Just after one wash, my hair felt so soft and looked shiny. The only small let down for me would have to be that the gloves that are in the box are really tiny & are a bit hard to put on. Overall, I would still recommend this product to anyone who is needing a quick touch up :-)
I enjoyed using this product, but don't think I would again. The reason for this is that it didn't lighten my hair to the colour on the box, and didn't sufficiently cover my greys.
I can't really complain about either of those things though, because the product (1021 Very Light Pearl Blonde) did say that the result will depend on your natural hair colour (mine is quite dark ash blonde) and also says 'if you have a lot of grey hair this shade will not completely cover all grey'.
So in that respect, the product did do exactly what it said it would! It lightened my hair and provided some grey coverage, but just not quite as much as I would have liked it to do either of those things!
The things I did enjoy were the ease of use (simple instructions and a no-mess non-drip formula), the Nutri-Shine conditioner (nice smell and good conditioning properties) and the fact that there is no ammonia in the product. I did feel that the colour of my hair was nice and subtle, looking blonder but not noticeably dyed, which was a bonus as I'm not a fan of the really harsh peroxide blonde look.
In summary, I would recommend this product to a friend if they had naturally lighter hair than me or less greys, but probably not to a friend with hair like mine.
Tips: If your hair is any longer than around shoulder-length, or is very thick, you will probably need two packs to ensure full coverage.
There is plenty of conditioner so you can keep this and use for at least 2-3 conditioning treatments to keep your hair soft and shiny - a nice addition for light blonde shades which are often quite drying.