L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I loved this, definitely found it works really well on dry hair and especially left on for a few minutes. I also found it dried my hair out quite a bit too..

I loved the consistency of this shampoo. It had a deep purple that I don't see in my regular salon purple shampoo and it felt so creamy and when I put it in my hair. I left it in for the amount of time given on the back of the product and rinsed it out and it almost felt like I had already conditioned, but this was the shampoo!

Some other purple shampoos I have used have really dried out my hair and make it feel yuck, but this shampoo doesn’t do that. It also doesn’t have a strong smell which is a plus for me. I noticed that this shampoo helps keep my hair a nice cool blonde without dehydrating it. It needs a bit of shampoo to get into a nice lather as it’s quite thick and doesn’t seem to spread as well through my hair (my hair is down to my lower back though)

I purchased this shampoo as i wanted to see if i could brighten up my hair before i re-dyed it.

The color is out of this world. It actually looks more pigmented than a lot of dyes I've seen and used! It smells really good too, which is a nice bonus.

I've tried dried and wet applications and i think they are both as effective as each other so i stuck with the wet. Applied and left for 3 minutes while i did other things and then rinsed.

Honestly.. results weren't that wow. I used it several times a week vs the once a week as the bottle suggests as I wanted results and was getting itchy feet to bleach my hair too. Perhaps it would be better with the conditioner following but yeah, i dont think I'd repurchase.

This purple shampoo from L'Oreal is great. I use a lot of different types of purple products on my white hair and most are quite good. This product is up with the best of them.

I have used it twice so far and the yellowing has reduced already, leaving with an ashy result. I'm going to experiment with leaving it in for different lengths of time to see what different results I can get, because I also don't mind my hair being quite blue. My hair is also clean and fresh as washing with this product.

The product comes in a 200 ml purple bottle with L'Oreal branding and a flip top. It is a thick, rich purpIe cream with a lovely scent. I use it as directed, massaging into my hair as recommended, and leaving for around 3 minutes. I've realised I only need to use a small amount because the first time I was quite generous and got some dandruff. The second time I used less which worked a lot better.

The blurb says it will work instantly to neutralise unwanted yellow and orange tones to help leave blonde hair looking bright and beautiful between colouring. It certainly meets this claim. My hair does look bright and clean.

I'm not sure of the price, but it is a great product and only needs a small amount per use, so will last for ages.

I highly recommend it.

Quarantine was an opportunity to stop dying my hair so I went grey (naturally) I bought these shampoo as when you have grey hair you can ended up with unwanted yellow and orange tones , I used it once every two weeks and combination with the conditioner of the same brand , leave you grey hair with a nice shiny color and not does not leave you hair purple! neutralizes those unwanted yellow tones , perfect for blondes as well ,my experience from a person who has salt & pepper hair .

Retail at more supermarkets and chemists at $9.00

I have blonde hair and I found this shampoo is amazing! I found it to leave my hair feeling fresh and clean. I also loved the smell! The consistency was good too, very thick. I found it was easy to work into my scalp. I thought it was going to stain it, but it did rinse out eventually, it just took a little bit longer then I expected. I looked in the mirror to check it was all out and it wasnt. A few times I thought it was all out and I had to go back in the shower to re rinse. My hair feels super soft and looks shiny! Happy with how the colour looks, brighter and blonder! Would use it again and also recommend it to my friends!

I’ve always used expensive salon purple shampoo so trying this purple shampoo I didn’t know exactly what to expect. Will I regret this? Was the first thought I had. I took the chance and I am definitely impressed with the results. The purple shampoo is a very vivid purple colour and the purple mildly stained my hands. After washing my hands, the stained had disappeared apart from a slight stain remaining around my nails. My hair colour is a blonde ash with grey undertones. After a month or so, the colour has started to fade. My hair had become more dull and all my usual hair products and treatments weren’t working. I thought the only way to get the colour back was another visit to the hair dresser. However after the first use of the shampoo, my hair is more vibrant and the blonde looks amazing. My hair colour has been restored and my hair is so silky soft. I love that this shampoo is suitable for highlighted brunette coloured hair, making it not just for blondes. I also love that this shampoo is affordable and I will definitely be repurchasing this!

I am always dubious trying new purple shampoos and have a fear that it will turn my hair purple The purple shampoo is dark enough to help neutralise orange tones- without leaving my looking like I had a purple rinse. It smells good and gives a nice lather too. Hard to say longer term effects as I only use toned shampoo once a week- but my hair didn't feel awful or 'gritty' when I dried it

I have dyed blonde hair and I am a natural redhead so getting rid of yellow brassiness from my hair is essential to making my dye job last. This is the third purple shampoo I have used this year. First impression is that the bottle is quite small and may fall over - i hate it when my purple shampoo gets all over the bath. The product itself is thick but glossy and the smell is a little chemically. Works up a nice lather though and my hair feels clean. Washed off hands well and no stains. I was glad to read that leave in time was only 4mins. Hair has got a nice ashy tone to it so definitely does what it says. However smell is so important to me and I’m not a fan if how my hair currently smells after use.