I have used this product for many years without having tried others in the range. It's truly awesome at canceling yellow and brassy tones, although be careful not to leave it too long as it can actually go a little purple. Which is actually cute sometimes. The smell is more on the chemical side, and it can be stained, however, if you're wanting to use it for managing your blonde colour, then it really hits the mark and is at a really affordable price point. The key downside is that I do find it drying, but this is easily remedied by pairing it with a moisturizing treatment.
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Fudge Clean Blonde Damage Rewind Shampoo
Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.
Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.
Website www.fudge.com
Reviews
Tips: Make sure you don't leave it in too long to avoid staining, and pair it with a good moisturizing treatment or conditioner.
After using the Fudge Clean Blonde Damage Rewind Shampoo once a week for the last 2 weeks I can say I'm a fan. It is a deep violet colour and super strong, a little Definitely goes a long way. I did find it quite drying, however used with the Fudge Clean Blonde Damage Rewind Conditioner and Treatment my hair has stayed well toned and in great condition. The fragrance is nice not too strong but lasts a good day or two.
Tips: Gloves could be helpful for applying as it does stain any dry patches on your hands. Make sure it's well rinsed out or you will end up with purple patches.
Thanks for the opportunity to review this range BR! I've been lightening my hair for years and have used a ton of different toning shampoos. There are so many on the market that don't do anything other than have a pretty purple colour.
I used to use Fudge quite a lot but found it became quite drying after a while. I switched to Fanola which was the only one comparable to Fudge in toning ability but while it worked beautifully, it was still quite drying.
So this Damage Rewind formula is such a game changer for me. It tones my hair so beautifully and so far no drying at all - in fact it feels quite nourishing. I love the packaging, the fact that the bottle sits on the lid means I can get every last little drop out. and the scent is gorgeous - I am definitely going to stick with this shampoo!
Tips: The shampoo is really toning - as in you'll have smurf hands if you're not careful. I can't be bothered with gloves, so I put the shampoo directly onto the top of my head, and then grab the lengths of my hair to put on top of the shampoo and then lather up - it helps minimise that direct contact with my skin when it's concentrated like that. Applying it that way and then washing my body straight after seems to get rid of the colour stain.
This shampoo comes in a 250mil standing tube, so its handy for home or holidays... and it's a deep purple, I'm glad I had gloves at the ready. I needed quite a bit of sampoo to get a good lather, and left it for 5 minutes before rinsing. My hair felt refreshed and squeaky clean.
Tips: Follow the instructions, and do a skin patch test first. Also there's a foil seal under the cap that needs to be pierced, or removed. Gloves are necessary to avoid staining.
I have used purple shampoos before that have been OK but this really worked! It instantly and noticeably made my blonde pure and clear.
Tips: I would recommend using gloves as the purple stained my nails.
I've been an avid user of the original Fudge Clean Blonde shampoo for years, I've tried many other purple shampoos and nothing beats Fudge. However, I tend to only use ot once a week as it is a bit harsh. So to see my fave shampoo combining toning and nourishing at the same time was very exciting! I'm happy to report that this shampoo does just as good a job at canceling out pesky yellow tones as its original counterpart whilst also leaving hair feeling strong and soft and looking smooth and shiny. It has it all! I'll definitely be repurchasing this rather than the original version in the future. The packaging is pretty standard in a practical tube. It does leak a bit so care needs to be taken if traveling with it as it'll definitely stain. I'm not a fan of the design, which fits with Fudge's grungy branding but it's not really my thing.
Fudge Clean Blonde Damage Rewind Shampoo is an excellent product for those with blonde hair who want a shampoo that not only washes but also helps to maintain their hair color.
The shampoo has a special formula that contains violet pigments which help to remove any unwanted brassiness, leaving your blonde locks looking refreshed and revitalized.
I found it a bit tangling during use, but once I had the conditioner in my hair detangled well.
It is a bit messy! Be careful not to flick your hair around too much else you'll be scrubbing away at your shower after use!
Fudge Clean Blonde Damage Rewind Shampoo is a game-changer when it comes to blonde hair care. This shampoo is specially formulated to not only cleanse your hair but also repair and protect it from damage caused by environmental factors or heat styling tools.
One of the standout features of this shampoo is its violet pigments, which help to neutralize brassy tones and keep your blonde hair looking fresh and vibrant. The formula is also free from sulfates, which means it won't strip your hair of natural oils or leave it feeling dry and brittle.
Another notable feature of Fudge Clean Blonde Damage Rewind Shampoo is its ability to strengthen and nourish your hair with ingredients like keratin and guarana. These ingredients work together to repair damage and prevent future breakage, leaving your hair looking healthy and shiny.
Overall, if you're looking for a shampoo that will help you maintain your blonde hair and protect it from damage, Fudge Clean Blonde Damage Rewind Shampoo is definitely worth trying. It provides excellent results, smells great, and leaves your hair feeling soft, smooth, and healthy.
Tips: Wear gloves if you don't want mildly purple hands
I love me a good purple shampoo. I particularly became addicted during lockdown when going to the hairdresser was a no-no and we were eeking out our colours as best we could. Fudge products are my preferred go to and the Clean Blonde Damage Rewind is up there. I like the look, consistency and feel and most importantly it does what it says it'll do. It'll lighten/tone blonde hair from the first wash to remove the yellow. I tend to use it more when my colour is fading but be warned if you use it too much you will get a violet tones to your hair :-)
Love it! Lathers up nicely, a little goes a long way. I find the consistency to be quite runny though, so you definitely have to be ready to use it as soon as you open it.
It smells nice, unlike some other purple shampoos I've found that can smell quite chemically