I'm really hesitant to review this product. To be entirely fair I didn't give it a proper go and I feel I can't really comment on it's effectiveness.
I only used this a few times before rushing out and buying a regular chemical laden toothpaste. My reason? The taste!
I could not get past that taste. The reason why I am reviewing is because, as on oral product, I feel taste is one of the defining drivers behind purchase. I am no fan of aniseed and upon opening I knew I had made a terrible mistake. It's also sweetened with stevia which I find gives a highly unpleasant mouth finish.
It did do a serviceable job of cleaning my teeth though so I wouldn't shy away from recommending it (I passed on the tube to a friend in fact)
I bought this toothpaste recently after seeing it repeatedly at a friends place. I have to say I quite like it too. The taste isn't too minty and it has a bit of a sweetness to it. I also quite like the baking soda sort of texture too because it feels like it is scrubbing my teeth properly. The price was good too. I have read some of the other reviews and am surprised some really don't like it.