I absolutely love this colour! Secret is a beautiful and vibrant dark red, burgundy, dark purpleish colour. Application is very easy as long as you have a steady hand and can line your lips with the brush first. LA Girl Matte Pigments have to be one of my ultimate favorites when it comes to lippys.
The only thing I find a struggle with these pigments is that they are very difficult to remove, and after a while they become patchy but when applying a new coat after a while it becomes even more patchy if you apply a 2nd coat over the first.
This product stays on your lips and does not smudge at all! They have many stunning shades which is awesome. The formula allows it to glide on easy, and the applicator is the perfect shape for easy peasy application. The formula is a little drying, but nothing a little bit of gloss over top won't fix. For the price - definitely worth it!