I enjoy this product and use it to maintain my professionally whitened teeth.
Great bright red packaging and a nice big cap which makes it easy to open and shut and also stand in shower, bathroom or wherever you choose to keep your toothpaste.
The flavour is minty however you can slightly taste the Hydrogen Peroxide which may not be to some peoples taste.
This product does contain whitening ingredients that dentists use, Hydrogen Peroxide, however only 1% which is not much!! We recommend at least 10% Carbamide /Hydrogen Peroxide nightly for a few weeks to notice a difference in the shade of your teeth.
You may notice a slight difference in the colour of your teeth but I do not think this will make a dramatic difference. I find this helps to maintain the whiteness of my teeth which means I do not have to re-whiten as often.
This toothpaste may not suit people with sensitive teeth.
Only found this a few months back and gave it a good try. i think it worked with the whitening side of things, to be honest, im a smoker, so i dont see the difference, but it had a great taste to it, and it felt like it was working. Each to their own, but it was the first and only whitening toothpaste i have tried.