I received the little pottle version of this, rather than the tube, in one of the GoodieBox parcels last year. I'm so glad I did!
My first impression was 'oh my god, did they send me vicks???' but after a while, I got used to the warm tingling sensation and I use it religiously now. It sits on the side table next to the sofa just in arms reach, so I can apply whenever I like.
The little pottle is all white with a yellow lid, and inside the golden product. Using a finger, take the smallest amount possible. It's super easy to put on, so if you start with a small amount, once it warms, its actually more than you thought it was and you aren't left scraping product back into the little container.
As I said, slight tingling sensation, but once you are used to it, it is quite pleasant. It disappears (or you stop noticing) the feeling, though the menthol smell doesn't quite go away, and the taste is terrible, and best of all, it lasts for hours. I can apply it at 7 and still feel it as I'm about to head to bed.
This is best used after you've exfoliated your lips. I haven't had to exfoliate for a while though, as my lips have been perfect because of this balm!
I really like this product, the squeezy tube is really easy to chuck in your bag, it doesn't melt on hot days and doesn't go super hard on cold days. it contains menthol which provides a nice tingly feeling once applied I use this constantly during the day as I work in an office environment with air-con. it smells sweet but isn't a overly nice smelling product but doesn't smell bad either. it provides shine on the lips which is good. not really impressed that it contains petroleum but I have still been using it anyway.