I received the little pottle version of this, rather than the tube, in one of the GoodieBox parcels last year. I'm so glad I did!
My first impression was 'oh my god, did they send me vicks???' but after a while, I got used to the warm tingling sensation and I use it religiously now. It sits on the side table next to the sofa just in arms reach, so I can apply whenever I like.
The little pottle is all white with a yellow lid, and inside the golden product. Using a finger, take the smallest amount possible. It's super easy to put on, so if you start with a small amount, once it warms, its actually more than you thought it was and you aren't left scraping product back into the little container.
As I said, slight tingling sensation, but once you are used to it, it is quite pleasant. It disappears (or you stop noticing) the feeling, though the menthol smell doesn't quite go away, and the taste is terrible, and best of all, it lasts for hours. I can apply it at 7 and still feel it as I'm about to head to bed.
This is best used after you've exfoliated your lips. I haven't had to exfoliate for a while though, as my lips have been perfect because of this balm!
I absolutely adore using Carmex! It gives you a good tingly feel when first applied and it does a good job at moisturizing your lips. Normally I would use it 10 or so minutes before using lipstick or lip liner just so my lips don't feel too dry and when I get sick as the smell of methanol helps. Unfortunately I've run out but hopefully I will buy one soon.
Tips: Reapply liberally when needed.