This is the regular toothpaste for our household. It is cost effective and does a good job, the kids also like the taste better than some of the others we have tried (when given a choice they will pick this one first). It is clean and fresh and not too overpowering taste. Texture is smooth, non-gritty and it foams up a storm.
It cleans well, in the sense that stains don't accumulate as I have found with other brands. The gel formulation means I don't gag as much when reaching my back teeth (this is a major issue for me). Plaque removal is pendant on toothbrush combination as I have found when using a softer brush on the kids it doesn't clean as well with the same effort going into brushing.
The minty freshness lasts well too but I would prefer brush three times a day rather than twice
Colgate Triple Action is a good toothpaste, and one of a few options we buy regularly, depending on what is on special at the supermarket. It covers all bases by providing cavity protection, teeth whitening and fresh breath. Like all decent toothpastes it contains fluoride to strengthen the enamel and help provide cavities, but it also contains micro cleaning minerals for an extra effective clean. However, I am not sure if these minerals really make it work better than other toothpastes, I assume the most important thing is to brush regularly. I have not used an actual whitening toothpaste in a while, but from memory they work a lot better than the whitening function of this toothpaste. I think if you are after whiter teeth then it may be better to buy a dedicated product. This toothpaste is more of an everyday staple, but a really good one!