Dove make the best gradual tanner, in my opinion. It isn't strongly chemically scented, one bottle per season is more than enough, and it's inexpensive. I go very white (we're talking vampire white here) over winter and this always starts me back on my path to brown, even when the weather is terrible. It doesn't 'tan' you as such - you won't get that spray-tan effect...but if you're like me, you would rather build up a gentle tan a little at a time, and this product does that brilliantly. Added bonus? It's actually a decent lotion, even without the tanning component.
I've tried both the fair/medium, and the medium/dark - the darker one gets the result more quickly, so it really just depends what you're after :)
Id heard so many people rave about this product, so a couple of weeks back I thought id try it. Amazing price! I think I paid like $8 for it, its so cheap. Because it's a lotion I just applied it with my bare hands and it was fine, didn't streak or anything.. But after an hour or two I was orange. This tan definitely smells like you've got fake tan on which sucks because who wants anyone to know they are wearing fake tan hah. Overall I wouldn't purchase this product again just because I think there are much better fake tans out there on the market