This would be my number one recommended brow product for someone just starting out doing their brows. It's affordable and from my use of it, easy to apply and with a fairly small learnign curve. The brush is a great beginners brush for starting out doing more filled in brows and the product doesn't dry super fast, giving more then enough tie to correct mistakes.
If anything i'd ask for a bigger colour range, partcularly for redheads or more taupey blondes.
Along with the majority of e.l.f products I've tried, the brow kit works just like it says it will and isn't as expensive as all other brands. Use the gel to line and fill in and then the powder to go over to fill in any gaps. I love this product.