This is one of my staple beauty items which you'll always find in my shower. (for as long as I have blonde hair anyway)
It is quite a concentrated formula and smells divine. A little goes along way, which means the 300ml bottle is great value. You really only need to use this every second or third hair wash if you are a frequent hair washer. I wash my hair approx. 2 times a week so use it normally both times.
This is a great product for keeping my blonde hair looking fresh and I would recommend to anyone with blonde coloured hair wanting rid of brassy/ginger colours that they don't want.
Only downside is that it can dry my hair out a little, so I always try to follow up with a really hydrating conditioner. Most blondes would have this issue with needing good hydration so its probably just a given that you'd use a hydrating conditioner.
It will make your hands go purple but this should be gone by the end of your shower. I've never had an issue with it staining my skin, or hair for that matter.
The packaging is now different to that shown above in a more deep purple colour bottle.
I have ombre ends and this is one of the best purple shampoos I have tried! Its great no matter how much blonde is in your hair from full blonde foils to blonde ends like myself!
Tips: If you're like me and always have white nails, don't paint your nails before you use it haha :)