My holy grail brow product, it's definitely worth the hype!
It's super creamy and easy to apply. It's very pigmented and a little goes a long way. I'd recommend starting off with just a little amount of product, but it's easy enough to blend out when you apply too much. It lasts all day and doesn't smudge, even without using other brow products with it.
I bought the #12 brush as well, and while I think it's perfect for applying the product, I have other brushes the same shape and concept that work exactly the same - that were a lot cheaper.
This brow product is so easy to use, It takes a long time to use it up especially compared to eyebrow pencils. The product is very creamy and drys down fully and last all day long!
Tips: Like most pomades, they do dry out over time. To make it creamy again add some fix plus into the pot and shake it up. Easy.