L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I was pleasantly surprised by the shampoo Pros -smelled great, -cute purple bottle (which would be easy to spot on supermarket shelves) -affordable - hair feels lovely and weightless after the first wash - does what it claims and reduces brassiness

Cons - not dramatic results in reducing brassiness although I’m comparing it to Kevin Murphy’s range so this is a good affordable alternative - only available at New World and Chemist Warehouse, I shop at Countdown so hopefully they expand where it will be available

Great and affordable option. Smells fantastic and leaves hair smelling fragrant throughout the day.

Nice texture, easy to get through your hair. some brands leave hair feeling quite dry this one doesn’t.

Wasn’t a big difference in my brassy tones but there was a slight effect and with regular use I’m confident it will show fantastic results. Would defiantly continue to use as a much cheaper option than the fanola brand I currently use.

My first impression was that the bottle was really small - it's 200ml, but feels dinkier.

It smell pleasant - its not an identifiable smell, neither fruity, nor fresh. Just standard hair care.

This purple shampoo is very very purple. It would be a bit staining if you got it on dry surfaces.

This shampoo is fantastic. For starters it lathers well , a rarity with toning shampoos! And it doesn't knot my hair while I'm using it! The deep violet really does remove unwanted yellow tones.

My hair didn't feel dry at all after using this.

After using both this and the conditioner my bleached hair is easy to style and left shiny, soft and frizz free, with no yellow in sight!

I was really impressed by this product (and the overall effect coupled with the Purple Shampoo). Unlike other purple shampoo's I have used in the past the consistency of this product was shiny, thick and quite jelly-like rather than being overly silky etc. It had a nice pearl sheen to it but maintained a bright purple colour. I used approx. a gold-ball size amount of product as I have long, over the shoulder length hair. I was impressed with the lather and result of the shampoo at actually cleaning my hair as a well as brightening it. I enjoyed that the shampoo only needed to be used weekly as I felt that results were noticeable! I may have enjoyed the product more if it had been a pump-lid but otherwise the overall aesthetic of the bottle was pleasing.

As a natural brunette gone blonde I always struggle with brassy undertones coming through. In the past I have found purple shampoos drying and make my hair brittle but this product does not do that. It leaves your hair feeling hydrated, toned and even smells amazing

This purple shampoo from L'Oreal is great. I use a lot of different types of purple products on my white hair and most are quite good. This product is up with the best of them.

I have used it twice so far and the yellowing has reduced already, leaving with an ashy result. I'm going to experiment with leaving it in for different lengths of time to see what different results I can get, because I also don't mind my hair being quite blue. My hair is also clean and fresh as washing with this product.

The product comes in a 200 ml purple bottle with L'Oreal branding and a flip top. It is a thick, rich purpIe cream with a lovely scent. I use it as directed, massaging into my hair as recommended, and leaving for around 3 minutes. I've realised I only need to use a small amount because the first time I was quite generous and got some dandruff. The second time I used less which worked a lot better.

The blurb says it will work instantly to neutralise unwanted yellow and orange tones to help leave blonde hair looking bright and beautiful between colouring. It certainly meets this claim. My hair does look bright and clean.

I'm not sure of the price, but it is a great product and only needs a small amount per use, so will last for ages.

I highly recommend it.

This shampoo works really well at lightening up blonde hair. I only had my hair coloured last week so wasn't expecting to notice any difference but the lightest blondes through my hair had gone even lighter, almost platinum, which is my aim so I was really pleased with this result! I left the shampoo in for about a minute and a half for it to do its thing.

It lathered nicely and smelled floral, not chemically like some other purple shampoos. I think this would last me well over 2 months with a weekly use so I think this is great value for money.

The bottle is a nice size, not too big so fits on my inbuilt shower shelf perfectly.

Definitely happy using this, will be buying again in the future!

I loved the consistency of this shampoo. It had a deep purple that I don't see in my regular salon purple shampoo and it felt so creamy and when I put it in my hair. I left it in for the amount of time given on the back of the product and rinsed it out and it almost felt like I had already conditioned, but this was the shampoo!

Some other purple shampoos I have used have really dried out my hair and make it feel yuck, but this shampoo doesn’t do that. It also doesn’t have a strong smell which is a plus for me. I noticed that this shampoo helps keep my hair a nice cool blonde without dehydrating it. It needs a bit of shampoo to get into a nice lather as it’s quite thick and doesn’t seem to spread as well through my hair (my hair is down to my lower back though)

I have blonde hair and I found this shampoo is amazing! I found it to leave my hair feeling fresh and clean. I also loved the smell! The consistency was good too, very thick. I found it was easy to work into my scalp. I thought it was going to stain it, but it did rinse out eventually, it just took a little bit longer then I expected. I looked in the mirror to check it was all out and it wasnt. A few times I thought it was all out and I had to go back in the shower to re rinse. My hair feels super soft and looks shiny! Happy with how the colour looks, brighter and blonder! Would use it again and also recommend it to my friends!