L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I have dyed blonde hair and I am a natural redhead so getting rid of yellow brassiness from my hair is essential to making my dye job last. This is the third purple shampoo I have used this year. First impression is that the bottle is quite small and may fall over - i hate it when my purple shampoo gets all over the bath. The product itself is thick but glossy and the smell is a little chemically. Works up a nice lather though and my hair feels clean. Washed off hands well and no stains. I was glad to read that leave in time was only 4mins. Hair has got a nice ashy tone to it so definitely does what it says. However smell is so important to me and I’m not a fan if how my hair currently smells after use.

I have relatively long, thick, blonde hair (just for reference)

As far as purple shampoo's go, this one is the same as the others and probably a more affordable price point for most people as some can be ridiculously expensive.

The colour is amaaaaazing, a nice deep almost metallicy purple and the texture is quite runny but nicely lathers and spreads once you apply it to your hair. I find it didn't really have much of a smell at the time but afterwards my hair definitely had that 'hairdresser' smell to it.

As far as noticing any difference to the colour of my hair, I can't say I did, however perhaps over time this would change.

I liked it, didn't love it, and probably wouldn't repurchase but it wasn't a bad product.

Having blonde hair that these days needs to be coloured every 6 weeks i'm very familiar with the purple shampoo concept.

But could this supermarket version take on my expensive salon product?

You betcha! It toned down my brassiness and therefore the look of my regrowth nicely and I could even push out my next colour by about another two weeks.

My hair felt amazing afterwards.

A big thumbs up from me and I would 100% repurchase

Upon first seeing this bottle, while attractively packaged, I thought the size of the bottle was quite small. However Once I used the this shampoo I realised that a little goes a long way. Combined with the fact that you only need to use this once a week means that the product lasts much longer than I assumed from the size.

This shampoo smells great, and really does deliver on the promise of a rich and luxurious texture. It lathers well and has great coverage with a small amount of product.

After the first use I noticed a visible difference in the tone of my hair. It really evens out any yellow and grassy tones and leaves a lovely bright blonde in its place. I really look forward to using this shampoo and highly recommend it.

This shampoo smells lovely and the scent can be picked up through the day.

It's thick and lathers well. I used maybe a 50c piece size and it was more than enough for my very long and thick hair.

The toning effect of this shampoo is amazing. My very yellowed blonde was left ashy and sultry.

I'll definitely keep using this and would buy again - it stands toe to toe with salon purple products and I think it actually knocks them out!

Well, I've not used a purple shampoo before although I have heard them mentioned quite frequently lately, my Mum is even using one so I was quite intrigued. I have blonde highlights and my natural hair colour has quite a lot of brassiness to it as well so I think this is the product I’ve been needing.

Before I even got started my 9 year old daughter opened the lid to have a smell and decided it smelt lovely, just like the shampoo from the hairdressers. I would have to agree with her on that one.

I was quite surprised at just how bright purple the shampoo actually is, I had to convince myself I was not pouring a handful of my daughter’s purple paint into my hair. I have heard that purple shampoos can be quite drying, but this didn’t dry out my hair at all. Obviously the conditioner helped out in that regard but my hair was actually a lot softer than it usually is after using my normal shampoo/conditioner.

I didn’t expect to see much of a difference after one use but I think I could actually notice the difference. It will be interesting to see how it works after many more uses. I didn’t realise at first that it is a weekly treatment and not an every day type of shampoo - luckily I read the instructions as I don’t always.

I’m quite impressed at the results from a supermarket shampoo and would definitely recommend this to my friends (and my Mum).

I’ve always used expensive salon purple shampoo so trying this purple shampoo I didn’t know exactly what to expect. Will I regret this? Was the first thought I had. I took the chance and I am definitely impressed with the results. The purple shampoo is a very vivid purple colour and the purple mildly stained my hands. After washing my hands, the stained had disappeared apart from a slight stain remaining around my nails. My hair colour is a blonde ash with grey undertones. After a month or so, the colour has started to fade. My hair had become more dull and all my usual hair products and treatments weren’t working. I thought the only way to get the colour back was another visit to the hair dresser. However after the first use of the shampoo, my hair is more vibrant and the blonde looks amazing. My hair colour has been restored and my hair is so silky soft. I love that this shampoo is suitable for highlighted brunette coloured hair, making it not just for blondes. I also love that this shampoo is affordable and I will definitely be repurchasing this!

My hair is blonde, highlighted with my natural colour in between. I like my blonde to be vanilla and fresh but it does tend to get brassy no matter what I do. So, I was very excited to trial this new purple shampoo.

The bottle is bright purple and stylish - I love the packaging and it’s eye catching. I have tried many L’Oréal products in the past, and hoped this would be as good.

The formula is also purple. The label said to leave the shampoo on for three minutes which I did. The shampoo has a pleasant smell and while I was shampooing I shaved my legs waiting for the shampoo to do its magic!

The formula did help soften and remove the stubborn brassy tones from my hair and left it feeling silky and smelling nice.

Overall a really nice purple shampoo. Another winner from L’Oréal.

Loreal's Purple Shampoo is amazing, super happy and lucky to have trialled it and will happily continue to use it. It doesn't stain my hair/ hands or shower walls unlike some other purple shampoos I've used in the past, it leaves my hair feeling soft and not rough nor clumpy and removes brassy tones with ease. Great packaging and price! can't wait to re-buy soon!