I’ve always used expensive salon purple shampoo so trying this purple shampoo I didn’t know exactly what to expect. Will I regret this? Was the first thought I had. I took the chance and I am definitely impressed with the results. The purple shampoo is a very vivid purple colour and the purple mildly stained my hands. After washing my hands, the stained had disappeared apart from a slight stain remaining around my nails. My hair colour is a blonde ash with grey undertones. After a month or so, the colour has started to fade. My hair had become more dull and all my usual hair products and treatments weren’t working. I thought the only way to get the colour back was another visit to the hair dresser. However after the first use of the shampoo, my hair is more vibrant and the blonde looks amazing. My hair colour has been restored and my hair is so silky soft. I love that this shampoo is suitable for highlighted brunette coloured hair, making it not just for blondes. I also love that this shampoo is affordable and I will definitely be repurchasing this!
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L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews
Leaves hair looking bright and beautiful. Neutralises unwanted yellow and orange tones in just one use. Rich & luxurious texture hydrates colour treated hair, leaving it smoother and softer.
Use once a week to complement your regular Elvive Colour Protect routine
Website L'Oreal Website
Reviews
First impressions of this shampoo were that the colour was a deep, vibrant violet and the fragrance was appealing. Two ticks so far!
I have thick, long hair with a half head of lightened foils that I've had done for years now. My blonde is quite warm and I aim more for a blended, creamy colour than I do for an ashy blonde- my main goal is to avoid the yellow tones! Needless to say, I've tried a few purple shampoos!
In the shower, I used a fair amount of product to get a good lather all through my hair; I always double shampoo so I probably used around 2-3 tablespoons all up to get the squeaky-clean feeling that I like. While it might seem like a lot, I only wash my hair once a week so I can see the bottle lasting awhile.
Since I was following with a purple conditioner, I only left the shampoo on for 1-2 minutes as I lathered thoroughly. If I'm using a standard conditioner, I usually leave a purple shampoo on a little longer, especially on the ends, to really brighten up the colour.
Once I rinsed, my hair felt clean and smelled delicious. Too early to tell what effect the purple had on my colour but it didn't feel really harsh and stripped like some others I've tried before.
My overall experience with the shampoo was pretty positive. I wasn't expecting to like it as much as I did- just because I've tried non-salon shampoos in the past and have never really been impressed. I would definitely purchase this product again.
Tips: Either cleanse with a clarifying shampoo first or use this for both your first and second washes- you want to get rid of any build-up before letting it work on your colour.
My hair is blonde, highlighted with my natural colour in between. I like my blonde to be vanilla and fresh but it does tend to get brassy no matter what I do. So, I was very excited to trial this new purple shampoo.
The bottle is bright purple and stylish - I love the packaging and it’s eye catching. I have tried many L’Oréal products in the past, and hoped this would be as good.
The formula is also purple. The label said to leave the shampoo on for three minutes which I did. The shampoo has a pleasant smell and while I was shampooing I shaved my legs waiting for the shampoo to do its magic!
The formula did help soften and remove the stubborn brassy tones from my hair and left it feeling silky and smelling nice.
Overall a really nice purple shampoo. Another winner from L’Oréal.
I loved this, definitely found it works really well on dry hair and especially left on for a few minutes. I also found it dried my hair out quite a bit too..
Tips: Use gloves! Stains hands pretty bad
I am always dubious trying new purple shampoos and have a fear that it will turn my hair purple The purple shampoo is dark enough to help neutralise orange tones- without leaving my looking like I had a purple rinse. It smells good and gives a nice lather too. Hard to say longer term effects as I only use toned shampoo once a week- but my hair didn't feel awful or 'gritty' when I dried it
I quite enjoyed using this shampoo. I didn’t have to use too much for it to lather and spread fairly well throughout my hair. I like the texture of the shampoo as it’s not too gloopy or runny. I think it’s a really good product for on a budget as it did brighten my highlights and take away any yellow tones. My only issue is that smells (e.g. cooking smells) really clung to my hair with the use of this.
Tips: Pair with the matching conditioner.
I've spent lots of money on very expensive purple shampoos in the past but I don't bother any more. This shampoo, coupled with the conditioner, was just as good, if not better than my Fudge and Toni and Guy products.
The smell is really fruity, bubblegummy so not very natural but not unappealing. The different thing about this shampoo is that it doesn't lather like my other purple shampoos - it's really flat and watery in that regard but my hair felt clean afterwards.
I used this shampoo with the conditioner several times in the week and after about 2-3 uses I could see my hair looked a lot more natural in colour - still blonde but much, much softer in a good way.
I'll be scrapping the expensive stuff going forwards and sticking with this.
What a shampoo - L'Oreal you have done good!
This deep violet shampoo is just perfect - it's a great price and I love that I'll be able to easily repurchase it from the supermarket.
It smells very fresh and salon-y and you only need a small amount to do an effective job. It's so thick, its like slime! I love that, I hate runny shampoos and there's no wastage from product falling between your fingers!
I applied and left it on my hair for a few minutes. The effect once dry was incredibly toned hair - my silver blonde was shiny! I have tried it on dry hair, and my gosh, its like a salon tone, I couldn't believe it. Be careful if you try it though - if you leave it on too long, you might stain and have lilac hair for a few days.
Afterwards it was easy to style and finish my hair - it felt silky and lightweight. The feeling lasted 3 days with no sign of grease!
Will definitely repurchase - I'm converted!!
WOW, WOW, WOW........having used other purple shampoos before that didn't produce the desired results I was amazed at how great this product removed the yellowy brassy tones from the highlighted parts of my hair.
Love the fact that it's a great price and I love that I'll be able to easily repurchase it from the supermarket while grocery shopping, no more special trips to buy from a salon. It smells define, doesn't stain your hands, and works great!
L'Oreal outdone themselves again with this shampoo, so hats off to them! This product is worth every cent, leaving hair colour less brassy, silky smooth, shiny and easy to style!
I wilm most definitely purchase this product again!
Well, I've not used a purple shampoo before although I have heard them mentioned quite frequently lately, my Mum is even using one so I was quite intrigued. I have blonde highlights and my natural hair colour has quite a lot of brassiness to it as well so I think this is the product I’ve been needing.
Before I even got started my 9 year old daughter opened the lid to have a smell and decided it smelt lovely, just like the shampoo from the hairdressers. I would have to agree with her on that one.
I was quite surprised at just how bright purple the shampoo actually is, I had to convince myself I was not pouring a handful of my daughter’s purple paint into my hair. I have heard that purple shampoos can be quite drying, but this didn’t dry out my hair at all. Obviously the conditioner helped out in that regard but my hair was actually a lot softer than it usually is after using my normal shampoo/conditioner.
I didn’t expect to see much of a difference after one use but I think I could actually notice the difference. It will be interesting to see how it works after many more uses. I didn’t realise at first that it is a weekly treatment and not an every day type of shampoo - luckily I read the instructions as I don’t always.
I’m quite impressed at the results from a supermarket shampoo and would definitely recommend this to my friends (and my Mum).
Tips: Read the instructions as you only need to use it once a week.