L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

My first impression was that the bottle was really small - it's 200ml, but feels dinkier.

It smell pleasant - its not an identifiable smell, neither fruity, nor fresh. Just standard hair care.

This purple shampoo is very very purple. It would be a bit staining if you got it on dry surfaces.

This shampoo is fantastic. For starters it lathers well , a rarity with toning shampoos! And it doesn't knot my hair while I'm using it! The deep violet really does remove unwanted yellow tones.

My hair didn't feel dry at all after using this.

After using both this and the conditioner my bleached hair is easy to style and left shiny, soft and frizz free, with no yellow in sight!

I was really impressed by this product (and the overall effect coupled with the Purple Shampoo). Unlike other purple shampoo's I have used in the past the consistency of this product was shiny, thick and quite jelly-like rather than being overly silky etc. It had a nice pearl sheen to it but maintained a bright purple colour. I used approx. a gold-ball size amount of product as I have long, over the shoulder length hair. I was impressed with the lather and result of the shampoo at actually cleaning my hair as a well as brightening it. I enjoyed that the shampoo only needed to be used weekly as I felt that results were noticeable! I may have enjoyed the product more if it had been a pump-lid but otherwise the overall aesthetic of the bottle was pleasing.

This shampoo works really well at lightening up blonde hair. I only had my hair coloured last week so wasn't expecting to notice any difference but the lightest blondes through my hair had gone even lighter, almost platinum, which is my aim so I was really pleased with this result! I left the shampoo in for about a minute and a half for it to do its thing.

It lathered nicely and smelled floral, not chemically like some other purple shampoos. I think this would last me well over 2 months with a weekly use so I think this is great value for money.

The bottle is a nice size, not too big so fits on my inbuilt shower shelf perfectly.

Definitely happy using this, will be buying again in the future!

I loved the consistency of this shampoo. It had a deep purple that I don't see in my regular salon purple shampoo and it felt so creamy and when I put it in my hair. I left it in for the amount of time given on the back of the product and rinsed it out and it almost felt like I had already conditioned, but this was the shampoo!

Some other purple shampoos I have used have really dried out my hair and make it feel yuck, but this shampoo doesn’t do that. It also doesn’t have a strong smell which is a plus for me. I noticed that this shampoo helps keep my hair a nice cool blonde without dehydrating it. It needs a bit of shampoo to get into a nice lather as it’s quite thick and doesn’t seem to spread as well through my hair (my hair is down to my lower back though)

Having blonde hair that these days needs to be coloured every 6 weeks i'm very familiar with the purple shampoo concept.

But could this supermarket version take on my expensive salon product?

You betcha! It toned down my brassiness and therefore the look of my regrowth nicely and I could even push out my next colour by about another two weeks.

My hair felt amazing afterwards.

A big thumbs up from me and I would 100% repurchase

Upon first seeing this bottle, while attractively packaged, I thought the size of the bottle was quite small. However Once I used the this shampoo I realised that a little goes a long way. Combined with the fact that you only need to use this once a week means that the product lasts much longer than I assumed from the size.

This shampoo smells great, and really does deliver on the promise of a rich and luxurious texture. It lathers well and has great coverage with a small amount of product.

After the first use I noticed a visible difference in the tone of my hair. It really evens out any yellow and grassy tones and leaves a lovely bright blonde in its place. I really look forward to using this shampoo and highly recommend it.

This shampoo smells lovely and the scent can be picked up through the day.

It's thick and lathers well. I used maybe a 50c piece size and it was more than enough for my very long and thick hair.

The toning effect of this shampoo is amazing. My very yellowed blonde was left ashy and sultry.

I'll definitely keep using this and would buy again - it stands toe to toe with salon purple products and I think it actually knocks them out!

Well, I've not used a purple shampoo before although I have heard them mentioned quite frequently lately, my Mum is even using one so I was quite intrigued. I have blonde highlights and my natural hair colour has quite a lot of brassiness to it as well so I think this is the product I’ve been needing.

Before I even got started my 9 year old daughter opened the lid to have a smell and decided it smelt lovely, just like the shampoo from the hairdressers. I would have to agree with her on that one.

I was quite surprised at just how bright purple the shampoo actually is, I had to convince myself I was not pouring a handful of my daughter’s purple paint into my hair. I have heard that purple shampoos can be quite drying, but this didn’t dry out my hair at all. Obviously the conditioner helped out in that regard but my hair was actually a lot softer than it usually is after using my normal shampoo/conditioner.

I didn’t expect to see much of a difference after one use but I think I could actually notice the difference. It will be interesting to see how it works after many more uses. I didn’t realise at first that it is a weekly treatment and not an every day type of shampoo - luckily I read the instructions as I don’t always.

I’m quite impressed at the results from a supermarket shampoo and would definitely recommend this to my friends (and my Mum).

I’ve always used expensive salon purple shampoo so trying this purple shampoo I didn’t know exactly what to expect. Will I regret this? Was the first thought I had. I took the chance and I am definitely impressed with the results. The purple shampoo is a very vivid purple colour and the purple mildly stained my hands. After washing my hands, the stained had disappeared apart from a slight stain remaining around my nails. My hair colour is a blonde ash with grey undertones. After a month or so, the colour has started to fade. My hair had become more dull and all my usual hair products and treatments weren’t working. I thought the only way to get the colour back was another visit to the hair dresser. However after the first use of the shampoo, my hair is more vibrant and the blonde looks amazing. My hair colour has been restored and my hair is so silky soft. I love that this shampoo is suitable for highlighted brunette coloured hair, making it not just for blondes. I also love that this shampoo is affordable and I will definitely be repurchasing this!