L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I only managed to use this once in the review period however for the first use I found it to be good, my blonde did appear brighter. You don't need much product to create a good lather the smell was nice and price is very reasonable. Great to be able to purchase easily from the supermarket.

I purchased this from the beauty vault! I was in need of a new toning shampoo. The bottle was smaller than I thought 200ml. The scent is nice though and actually is very close smelling to a favourite shampoo + conditioner of mine from Garnier - the coconut water one though this doesn't smell like coconut and the Loreal is more subtle. I found this product to do a good job at toning yellow / brassy hair making it nice and cool ashy/white but I disagree with the claim that it hydrates the hair. I didn't buy the conditioner because I prefer conditioner without silicone or diamenthicone and the purple conditioners are never as strong at toning as the shampoos. At 9.99 your looking at 20 dollars for the pair which would be considered cheap compared to forming out for a salon brand toner. I would consider buying the shampoo again as it is quite a pigmented purple. Have tried other brands of shampoo for toning and the deeper the purple colour the better they tend to be and this one is quite deep. A good option.

Quarantine was an opportunity to stop dying my hair so I went grey (naturally) I bought these shampoo as when you have grey hair you can ended up with unwanted yellow and orange tones , I used it once every two weeks and combination with the conditioner of the same brand , leave you grey hair with a nice shiny color and not does not leave you hair purple! neutralizes those unwanted yellow tones , perfect for blondes as well ,my experience from a person who has salt & pepper hair .

Retail at more supermarkets and chemists at $9.00

I decided to try this out after reading all the positive reviews about how good it is at eliminating the brassy look and I have to admit I was pleasantly surprised at how well this worked.It has a really nice scent to it which I loved because there is nothing worse when your shampoo smells horrid.The shampoo does feel rich and luxurious to use and lathers well so you don't need to be using a ton of it to get the job done.I left it in my hair for a good 5-8 minutes because my hair really throws a lot of goldy tones and needs just that bit more longer to work.The purple shampoo did not stain my hands at all but I did wash them thoroughly with soap however there was a slight tinge under my nails which eventually washed off after a few scrubs in the shower.I liked how the formula was not too runny and therefore less waste because the consistency was a good thickness.I will definitely be using this again it's very affordable and available where I shop plus it actually works to my satisfaction.

I have used this product in between using salon quality purple shampoo. A great product available at the supermarket at a great price and can save on costs so your more expensive products last so much longer. I have had good results using this shampoo and would continue to use it.

I squeezed in two uses in the review timeframe as I’d just had my hair coloured (foils) and I wanted to see how performed after the colour had settled. Both times it left my hair soft and shiny and the colour was great, no brassy tones. I felt the second time I used it the shampoo didn’t spread as well, I felt I need to use more product than I normally would. The only issue I had with it was the colour was so strong it got under my nails leaving them looking dirty! Can’t comment on drying my hair out as I’ve been using Olaplex

I brought both the shampoo and conditioner, the shampoo after a few washes brasiness faded and maintained the blonde. I did leave it in for about 5 minutes.

For a supermarket purchase I was pleasantly surprised and also the scent was really nice in comparison to some alternative brands.

I do prefer the L'oreal SeriExpert in comparison to this, but for the price it isn't bad at all and worth every cent.

I have dyed blonde hair and I am a natural redhead so getting rid of yellow brassiness from my hair is essential to making my dye job last. This is the third purple shampoo I have used this year. First impression is that the bottle is quite small and may fall over - i hate it when my purple shampoo gets all over the bath. The product itself is thick but glossy and the smell is a little chemically. Works up a nice lather though and my hair feels clean. Washed off hands well and no stains. I was glad to read that leave in time was only 4mins. Hair has got a nice ashy tone to it so definitely does what it says. However smell is so important to me and I’m not a fan if how my hair currently smells after use.