I have the purple shade at the moment but after using it a few times, I'm definitely going to be buying more!
I initially bought two as gifts for people and an extra for myself since they were on a 'buy two get a third free' special at Farmers a while ago.
Initial reaction, was that the formula is a little on the thicker side but the smell is delicious! Like that Japanese candy grape smell.
It applies very easy but the wand makes it a little difficult to make it precise, especially given the colours are so bold you want to make sure it's perfect.
It lasts a little while, but I wouldn't say it's the longest lasting lip colour I've got, but it does stay pretty well for what is essentially a lip gloss. And it does dry matte but goes a little on the tacky side, which I don't mind at all.
I also wore this over a purple lipstick to see what it looked like and it definitely made my lips look uber purple!
So overall I'm pretty pleased with this, and I will definitely repurchase.
This really is my favorite long last lipstick. I currently have it in a Hot pink shade and a nude called Pa-ree.
What I love the most is that out of all my liquid to matte lipsticks this one is the only one I find to actually be non-transferable. I can kiss the back of my hand and it doesn't leave any marks and it will be there at the end of the day. I will only see just a light brush of colour when im eating like a sandwich - so that makes this a perfect option for dinner or lunch dates.
Another thing I really like about this product is the scent. Im a huge fan of nice smelling lippies (not everyone is I know) and to me this smells like hubba bubba, I just want to eat it.
As for the texture it do find it rather tacky during the original application until it dries down to a matte then most of the tackiness goes away, but you can definitely feel it on your lips. It doesn't flake or pill-up which is great as this is always a fear of mine when wearing bright lipstick.
In terms of colour pay off I do find my nude shade more even than my hot pink and find the coverage comparable to my NYX soft matte cream which is almost powdery looking sometimes, but the good news is that it is buildable.
Over all im in love with this lipstick and plan on getting more!
Tips: Use a good lip scrub before application to get the best results.