I love my chapstick! It's cheap as, lasts forever, and tastes good too.
In a lip balm, I look for something simple and moisturising that just does the job. I don't want shimmer or colour or anything like that. I don't use lip balm every two minutes like a lot of people -- just a swipe in the morning and again in the afternoon.
Chapstick is non-sticky (so no hair-stuck-in-lippy debacle) and fuss free so I love it.
LOVE IT. It gives me the right amount of moisturisation which lasts throughout the day with only a few re-applications. I use this instead of a lipstick when I'm going for a natural look as the strawberry chapstick as a nice subtle red tint to it. And ofcourse, it smells heavenly.