I've tried many box dyes but my scalp has never been as painful as it was with this dye.
Has the worst staying power and it is not true to colour at all.
Having this product on my scalp felt like I was bleaching it all over again. It left it so irritated and red.
I have been using this product for yeas, it is my go to hair dye. It is a reasonable price compared to other hair dyes, has a good shade range and has good even coverage. I also like how they have changed their gloves in recent years because he old ones were huge. The conditioner is amazing I wish I could buy that stuff by the bottle, it leaves thehair smsmooth and sleek and easy to comb after.
Tips: I always get a facial or baby wip with some soap to wipe the dye off around face after colouring to avoid those horrible dye marks.