I bought this in the colour 'Curvy Candy'. It is a cool-toned, feminine pink colour that looks very natural. The balm is not highly pigmented, rather it is quite sheer, but buildable. This gives a soft and natural colour, which makes it great for everyday use. The formula is very moisturising, and makes the lips look plump, so great to use for those who have drier lips. A down side is that they do not last very long. However, the balm glides on very smoothly and the colour does not bleed. Also it does not leave that horrible outer ring of lip colour as the colour wears off.
The packaging is very cute and easy to use; it looks like like a large, chubby crayon with a twistable base and has quite a bit of product.
I got this as an easier to apply version of lipstick, and it is really nice, but is expensive considering there are similar items on the market.
Pros: High colour pigment - it applies well and there is a good range of colour. Easy to use - the chubby (as much as I hate that word) pencil type packaging makes it easy to apply. The product comes with a pointy end which helps with this, although it flattens out over time. The product feels moisturising and there is no dry finish or pilling like you get with some lipsticks. It's not the most long-lasting, but I'm not mad at the wear time, and it does fade evenly.
Cons: The price! It was nice to get one as a gift with purchase but I don't think I'd pony out and buy it myself. Especially when other brands such as Revlon have similar products for less.