I enjoy this product and use it to maintain my professionally whitened teeth.
Great bright red packaging and a nice big cap which makes it easy to open and shut and also stand in shower, bathroom or wherever you choose to keep your toothpaste.
The flavour is minty however you can slightly taste the Hydrogen Peroxide which may not be to some peoples taste.
This product does contain whitening ingredients that dentists use, Hydrogen Peroxide, however only 1% which is not much!! We recommend at least 10% Carbamide /Hydrogen Peroxide nightly for a few weeks to notice a difference in the shade of your teeth.
You may notice a slight difference in the colour of your teeth but I do not think this will make a dramatic difference. I find this helps to maintain the whiteness of my teeth which means I do not have to re-whiten as often.
This toothpaste may not suit people with sensitive teeth.
I have tried several whitening toothpastes and this so far has been my favourite. I prefer it over the Max White which I used prior to trying this. I have sensitive teeth and I find that the Optic White does the job without being too harsh and causing any pain. I noticed a difference in under a week which was amazing! The only downside to this is the aftertaste, but that is easy to get used to.