Colgate Optic White Toothpaste review

After seeing the ads, I was like wow! I must have this!..... so I bought it, it tastes the same as every other toothpaste and my teeth went 1 or 2 shades whiter then stopped.... nothing spectacular happened after that, really quite disappointed and thought it did just the same as other toothpastes on the market but more than triple the price :(

I love this toothpaste so much. I have tried so many different whitening toothpastes and this one I like the best. It tastes good, doesn't leave a gritty feeling on your teeth or in your mouth. I would highly recommend this product to anyone. I have tried the new max white from Colgate and this is far better than that product.

I have been using this and notice my teeth slightly more white..but I wouldn't say 3 shades. I like they way it makes your teeth and mouth feel. Im not sure it is a good product for those who are prone to sensitivity, it has made some sensitive areas in my mouth play up a bit. I would purchase again if it was on special, but would probably alternate it with a sensitive paste also.

I bought this product about a month ago and was a bit skeptical at first. I've had nerve damage to my front teeth since I was little, so my teeth were kind of discoloured. After a week of using optic white, the discolouration wasnt so obvious, and another week of use, my teeth looked like I'd been to the dentist for whitening. I love this product, although it can be costly, well worth it though!

I LOVE this toothpaste! I have been using it twice daily for the past 2 months and have noticed a real difference. It has given me a lot more confidence when I smile, and it really does work! I think this would suit someone more if they weren't so much of a coffee drinker..

I have to say I was pretty disappointed with this toothpaste as personally it didn't deliver the way I had hoped. I don't have particularly discoloured teeth but I was hoping for an obviously whiter smile and this just didn't happen. While using this toothpaste I can't say that I noticed my teeth become any whiter at all.

I'm not exactly how long I used this toothpaste for, but I went through 3 tubes of it, so that's probably a few months at least. The reason I continued to buy it was because it always seemed to be on special and I wanted to give it another chance. After 3 tubes I have given up. What I will say for it, is that it tastes really good and I have heard from friends that it has worked reasonably well for them.

For me this toothpaste didn't deliver what was promised. I think it may have evened out the colour of my teeth somewhat but they are definitely not three shades lighter! I did like the taste and there is no unusual texture however this is not something I would buy again. It doesn't measure up to the high price.

I found as long as I used it as recommended it worked at whitening my teeth. They didnt go as white as I'd like, but there was a difference. Also the taste wasnt affected and left you feeling fresh :)

I went and brought this based on some of the great reviews here. I love the taste of this toothpaste, it reminds me of when I just leave the dentist- my mouth feels so fresh and clean. I've been using this toothpaste for a week now and can already see a difference with the shade of my teeth! (Yay!) They already look whiter, but I'm hoping the longer I use the toothpaste the whiter they will get - I will update in a month's time!

I have nearly gone through my first tube, and so far I think it has made a small difference but not 3 shades lighter. I think I will repurchase and see if using it longer makes any big difference. I like the taste ans the feel that it leaves in my mouth is very clean and fresh.