Colgate Optic White Toothpaste review

I bought this toothpaste first for the whitening aspect, and second for the packaging. The red tube is very pretty. While this toothpaste has a great taste, and leaves your teeth feeling very clean, I am not sure how much it whitens your teeth. I began to feel like my teeth were looking whiter, but it seems it was wishful thinking as looking back at photos they had not at all changed.

I had poor expectations of this toothpaste.

I brought it about 7 weeks ago when it was on special just to give it a try.

While I'm not 3 or 4 shades lighter in toothie whiteness, there is a noticeable difference. Not so much whiter, just less yellowish.

The taste isn't too flash. Not minty fresh, just somewhat minty. The texture is fairly smooth. It recommends to only rinse your mouth with a very small amount of water after - my dentist recently told me to stop rinsing altogether but I hate the Stringy Slime some toothpastes leave behind - well this toothpaste does not do that. so flag the rinse!

I'm thinking I will grab another tube of this when it runs out... I'm interested to see if continued use makes any more difference.

Bright packaging really appealing on toothpaste shelf, decent size tube but is a bit more expensive than other whitening toothpastes at supermarket. I really like the taste of the toothpaste which is why I continue to use this product, however my teeth haven't really whitened up as promised. Have been using this toothpaste for about 6 months.

I did some research and the whitening toothpastes are not ideal to be using all the time because they are not as good for your teeth could be the harshness this one is quite scrubby and strong. I would use this in conjunction with my regular tooth paste. This one didn't show a huge difference but I wouldn't say it did nothing. It can be a bit pricey so look out for specials. I don't recommend this one if you have gum problems

My teeth are really stained from years of red wine, coffee and unfortunately energy drinks. I have tried many different whitening products but none have made much difference. I do have quite sensitive teeth and use a special toothpaste for this. I’ve tried about 3 different types of this toothpaste and they’ve all noticeably whitened my teeth more so than anything else I’ve tried. They’re definitely too expensive to use as a family toothpaste and I would think too abrasive for children’s teeth but one tube will last me about a month. I have definitely noticed increased sensitivity since using this paste but if I use a sensitivity toothpaste at night then I can get away with it. I did stop using this for a few months over Lockdown and the stains seemed to return. If you’re after a fairly affordable whitening paste I would recommend this one but it’s not going to work overnight and if you have sensitive teeth then I’d suggest having a special toothpaste on hand.

Ok so.. I have been using this on and off for the past few Weeks.. The reason why I say on and off is I had instantly whiter teeth after a couple days but the minute you top using it, you lose your new lighter pearly whites.. So what do I think? Because its quite intense (I will explain in tips) I think you are best to use this in the morning and after a coffee.. I wouldn't recommend using at night (see why below). The pro of this toothpaste compared to many others is your teeth stay clean for A LONG TIME and you wont wake up with that grose build up in your mouth.

Nice affordable product. Did not notice a dramatic change in colour but seem to be slightly whiter. Overall good product for the price

I didn't really notice a difference but the toothpaste is good value for money and doesn't leave a bad aftertaste.

I like this toothpaste, after using it my teeth feel super clean and I also like that different texture it has. Although I haven't noticed a difference in the colour of my teeth. But I would definitely use it again